Honda Insight awarded as Car of the Year 2009-2010 by the Committee of Japan Automotive Hall of Fame

Honda Insight gets a very significant award by the Committee of Japan Automotive Hall of Fame as the Car of the Year 2009-2010.
The three basic factors which led to this award are, the strategy of affordable pricing Honda used in marketing the hybrid Insight; the Insight’s balance of driving performance and environmental performance and last but not least, the balance of performance and fuel economy at cruising and higher speeds offered by Integrated Motor Assist (IMA), Honda’s original hybrid system. Honda Insight is now the first hybrid vehicle that achieves the status of the best-selling automobile among new vehicle registrations in Japan.