Honda leads with the best overall customer retention rates

According to J.D. Power and Associates 2008 Customer Study, Honda is the leading manufacturer in the automotive industry by retaining the highest percentage of new-vehicle customers.

The study is based on the percentage of new buyers who replace their previous vehicle with a new car from the same brand.

Honda has almost increase by two percentage points since last year, and strongly retains a 64.7% of customers. Toyota and Lexus follows by 63.2% and 60.4% respectively.

Honda’s reputation for manufacturing safe cars combined with the strong re-sale value is definitely one of many reasons for keeping the number of customers on a high level.

A list of the car manufactures with the relevant percentage can be found below. However, the customer retention standing is expected in this forthcoming year to be greatly affected since the productivity of car manufacturers will be decreased by almost 12 million units globally.

Honda Ranks Highest in New-Vehicle Buyer Retention

Related posts:

1. Honda Marine new online course offers comprehensive sales education modules Honda Marine USA, announced an innovative online sales training program...
2. Honda FCX Clarity and the future of automotive industry Here follows an interesting media information regarding Honda’s FCX Clarity...
3. Honda 2010 Accord Crosstour with standard V6 engine The all new Honda Accord Crosstour will be powered...
4. Honda Insight earns IIHS Top Safety Pick award Insurance Institute for Highway Safety (IIHS) gave Honda Insight...