Posts from ‘March, 2009’

Virgin could sponsor Honda and… diffusers

It seems that Sir Richard Branson’s Virgin Group is close to invest in Formula One after the decision made regarding diffusers with Brawn GT team. The Times in London newspaper says the cars will carry extensive Virgin branding and that the deal is already confirmed. Read the full story

Honda to debut TV ad: Let it Shine

In order to support the launch of its new hybrid car, the Insight, Honda will debut in April its latest TV ad “Let it Shine”. This advertisement is another part of the integrated marketing campaign presenting Honda’s environmental leadership in Europe, Russia, Middle East and Africa. March 26, 2009 – Honda will debut its latest [...]

Honda delays start of operations of new auto plant in Yorii

The new auto plant which is under construction in Yorii, Saitama is planned to delay the start of operations as announced by Honda. Although it was scheduled to start the operations on 2010, since December 2008 the market slowdown is putting Honda plans to delay the start of operations for one more year. The new [...]

Shigeru Uehara San joins in at the Euro Meet 2009!

With less than a month to go before the start of Euro Meet 2009, Shigeru Uehara San, chief designer of both the NSX and the S2000 has announced that he will be joining us for the S2000 10th Anniversary party in Trentino, Italy. More than two hundred S2000s from thirteen countries across Europe will participate [...]

Honda and GS Yuasa sign contract to establish a joint venture company

It was back in December of 2008 when GS Yuasa and Honda signed a basic aggrement to establish a joint venture company that will manufacture, sell and conduct R&D for high-performance lithium-ion batteries for applications with a central focus on hybrid vehicles. The contract was signed and the name of the joint venture company is [...]

Honda announces production and sales records of February 2009

Honda announced the production, sales and exports figures. The domestic market of Japan indicates the decrease of figures. Similar decrease is indicate globally, except China which shows a significant increase. More specifically the production for the month of February was increased by 5.7%  and the year to date total for January to February was increased [...]

Honda F1 Racing Team officialy becomes Brawn GP

The previous Honda F1 Racing  Team name is no more. The FIA World Council has accepted the request to change the name into Brawn GP as long as this team is considered as a new entry in the FIA F1 World Championship. In the meantime the performance and test results so far at Barcelona promise [...]

MSX: Possible name of Acura’s crossover?

Few teaser photos of Acura’s new crossover leaked and apparently this vehicle’s lines look so beautiful. The design looks aggressive and the release of new photos is anticipated. The name of Acura’s crossover will probably be MSX and is expected to go on sale at the end of 2010 or at the beginning of 2011. [...]

S2K Challenge Series: Willow Springs International Motorsports Park

Article by Edward Lee (600rr_rocket) The third S2K Challenge race was held on March 6th, 2009 at the Streets of Willow track in the Willow Springs International Motorsports Park. This is a very challenging and technical road course, and very popular among S2000 drivers. It is 1.8mile course consisting of 12 tight turns, a chicane [...]

Honda begins sales in Brazil of first motorcycle in the world with flexible-fuel technology

Moto Honda da Amazonia Ltda (HDA) which is Honda’s subsidiary responsible for the production and sales of motorcycles and power products  in Brazil, announced that it will begin sales in Brazil of the flex fuel CG150 TITAN MIX in mid-March 2009. This is the first motorcycle in the world to be equipped with flexible-fuel technology. [...]

Honda Insight Becomes the Most Affordable New Hybrid in the U.S.

The Honda Insight will be available for sale on March 24, 2009 with a retail price of $19,800. Dick Colliver, executive vice president of American Honda said that “The all-new Honda Insight brings the cost of entry for hybrid technology within closer reach of an entirely new car-shopping audience. In addition to making good environmental [...]

Honda and Vaillant Develop Energy Saving Cogeneration Systems

An agreement between Honda and German heating and air conditioning company Vaillant took place in Frankfurt. Both companies will develop gas-powered micro cogeneration systems for single family homes in the European market. Takayuki Arima, President of Honda Motor Europe (North) GmbH in Offenbach said that “The competence of Vaillant in heating and air conditioning systems [...]

Honda Racing F1 Team Sold to Ross Brawn

Honda has announced the sale of Honda Racing F1 Team to Ross Brawn, the former Team Principal of Honda Racing F1 Team who is now the holder of the entire shares. The team ownership has transferred to Mr. Brawn, and the new team will compete for this year’s FIA Formula One World Championship. Mr. Hiroshi [...]