Honda Performance Development has implemented an initiative that will include the development of products and services which support competition in the amateur and entry-level professional ranks It will also include integrated marketing activities designed to raise the profile of Honda Racing and HPD.
“For many years, Honda enthusiasts have campaigned our products in racing series throughout the U.S.,” said Erik Berkman, President of Honda Performance Development. “On the occasion of the 50th anniversary of the Honda brand in the United States, we are pleased to announce that we will now support those efforts directly, by introducing products and services geared toward helping our customers fulfill their racing dreams”.
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