Lotus to longer to make lightweight cars
06-24-2010, 11:19 AM
#1
Lotus to longer to make lightweight cars
I'm surprised this hasn't been posted here yet, but apparently Lotus is refocusing their vehicles to compete with higher end sports cars. They are going to start building heavier and more powerful cars to compete with Ferrari and the likes.
Yay! I'm so glad they are finally fvkking this brand up.
http://www.autocar.co.uk/News/NewsAr...llCars/250659/
Yay! I'm so glad they are finally fvkking this brand up.
http://www.autocar.co.uk/News/NewsAr...llCars/250659/
06-24-2010, 11:23 AM
#2
I don't find it in your link.
But the link does say Toyota bringing back the Supra and MR2 so chances it is just conjecture are high.
But the link does say Toyota bringing back the Supra and MR2 so chances it is just conjecture are high.
06-24-2010, 11:37 AM
#3
I fixed the link. I grabbed from the wrong tab. Whoops.
06-24-2010, 12:21 PM
#5
Registered User
This isn't necessarily a disaster. The Evora's not meaningfully smaller or lighter than the Cayman, but it's still by all accounts a great car.
Having said that, the problem with this approach is that the Elise is a unique car with no real analogues. The Evora's a nice car, but the fact that it's so similar conceptually to the Cayman invites comparison with it and other well-respected sports cars. It's relatively easy to pull an Elise and be the best car in a class of one. It's much harder to try to compete head-to-head with the likes of Porsche and Ferrari, which presumably have much bigger R&D budgets than Lotus does.
Having said that, the problem with this approach is that the Elise is a unique car with no real analogues. The Evora's a nice car, but the fact that it's so similar conceptually to the Cayman invites comparison with it and other well-respected sports cars. It's relatively easy to pull an Elise and be the best car in a class of one. It's much harder to try to compete head-to-head with the likes of Porsche and Ferrari, which presumably have much bigger R&D budgets than Lotus does.
06-24-2010, 12:35 PM
#6
Originally Posted by PedalFaster,Jun 24 2010, 12:21 PM
This isn't necessarily a disaster. The Evora's not meaningfully smaller or lighter than the Cayman, but it's still by all accounts a great car.
Having said that, the problem with this approach is that the Elise is a unique car with no real analogues. The Evora's a nice car, but the fact that it's so similar conceptually to the Cayman invites comparison with it and other well-respected sports cars. It's relatively easy to pull an Elise and be the best car in a class of one. It's much harder to try to compete head-to-head with the likes of Porsche and Ferrari, which presumably have much bigger R&D budgets than Lotus does.
Having said that, the problem with this approach is that the Elise is a unique car with no real analogues. The Evora's a nice car, but the fact that it's so similar conceptually to the Cayman invites comparison with it and other well-respected sports cars. It's relatively easy to pull an Elise and be the best car in a class of one. It's much harder to try to compete head-to-head with the likes of Porsche and Ferrari, which presumably have much bigger R&D budgets than Lotus does.
It just pains me as a fan to see that they are dropping their unique outlook in order to go down the road more often traveled.
It does seem like the expensive GT market is getting a bit crowded though.
06-24-2010, 01:08 PM
#7
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I have to agree with Mr. E.G. Lotus was founded on the principle of lighter is better. If you don't make lightweight lotus cars then they lose their niche.
