Hawk's new track rotors
 

They're pretty proud of them right now: HTC5321 | Hawk Performance

Decades of experience, continuous research and development, and dedication to bringing the highest quality premium friction products have led to Talon® Rotors. Leveraging the high quality performance of Hawk Performance's® unique and proprietary DTC curved slot design, they are built to OE specifications, weights, and production processes, and are engineered to fit a vehicle's current braking system without modification.

Seems like a lot of money (Talon Brake Rotors $210.35) for .... what exactly?

If you have extra Hawk bucks, why not. If you don't, these are not the rotors you are looking for.

Agreed, Hawk Bucks would be the only way.

$210? That's 8 times the price of Centric blanks. Wow - can't imagine what Hawk does with the rotors to warrant that price, but on the other hand, don't blame them for trying to get additional value out of their brand. There is always a portion of the market that wants to buy a premium brand name and is willing to pay for it.

BTW, what are Hawk Bucks? Perhaps compensation for using Hawk products and winning races?