For the first time in the history of auto crash testing, an automotive company has achieved a dual top rank from NHTSA and IIHS for the entire lineup. Acura owners should be more than pleased, that their automotive brand produces the safest cars. More specifically, no matter from which side the impact comes, Acura cars […] More »

Honda has announced that it will not participate in the IAA 2009, known as Frankfurt Auto Show. Due the marketing downturn Honda focus on new fuel cell research in Europe and to more hybrid vehicles. Apart from that, the New Honda Academy will strengthen Quality and Customer Service. In addition, Honda has reduced even further […] More »

It seems that Sir Richard Branson’s Virgin Group is close to invest in Formula One after the decision made regarding diffusers with Brawn GT team. The Times in London newspaper says the cars will carry extensive Virgin branding and that the deal is already confirmed. Read the full story

In order to support the launch of its new hybrid car, the Insight, Honda will debut in April its latest TV ad “Let it Shine”. This advertisement is another part of the integrated marketing campaign presenting Honda’s environmental leadership in Europe, Russia, Middle East and Africa. March 26, 2009 – Honda will debut its latest […] More »

The new auto plant which is under construction in Yorii, Saitama is planned to delay the start of operations as announced by Honda. Although it was scheduled to start the operations on 2010, since December 2008 the market slowdown is putting Honda plans to delay the start of operations for one more year. The new […] More »

With less than a month to go before the start of Euro Meet 2009, Shigeru Uehara San, chief designer of both the NSX and the S2000 has announced that he will be joining us for the S2000 10th Anniversary party in Trentino, Italy. More than two hundred S2000s from thirteen countries across Europe will participate […] More »

It was back in December of 2008 when GS Yuasa and Honda signed a basic aggrement to establish a joint venture company that will manufacture, sell and conduct R&D for high-performance lithium-ion batteries for applications with a central focus on hybrid vehicles. The contract was signed and the name of the joint venture company is […] More »