Evolution of car logos

The Spyker logo of an aircraft propeller and a wire wheel dates back to the early 1900s and is still used today, including the slogan "Nulla Tenaci Invia Est Via," which translates to "For The Tenacious No Road is Impassable." Made in Holland.
In 1903 Spyker introduced the extremely advanced 60/80 HP. It was the first car with a six-cylinder engine as well as permanent four-wheel drive and four-wheel brakes. In the same period Spyker introduced its patented dust shield chassis, a chassis fitted with a streamlined under tray that prevented the car from making dust on unpaved roads. Spyker's image was further enhanced when in 1907 a privately entered standard model Spyker 14/18HP Tourer became legendary after successfully competing in the famous grueling Peking to Paris raid, taking second place. It was innovations as these that characterized the Spyker cars that quickly became famous for their quality and the ruggedness of their engineering. The Spyker models, with their characteristic circular radiators were especially successful in the Dutch East Indies and in Britain, where Spyker became known as the Rolls Royce of the continent.
In the period preceding World War 1, a worldwide slump in the luxury car market meant that Spyker had to diversify its production and merged with the Dutch Aircraft Factory N.V. the company started developing and building aircraft.
During the war, Spyker built around 100 fighter aircraft and 200 aircraft engines, both of its own design. In 1915 the company introduced the slogan still being used today: Nulla tenaci invia est via: For the tenacious no road is impassable. Along with the slogan came a new logo, featuring a spoke wheel with a horizontal propeller across.
After the war Spyker resumed car production. True to its motto, Spyker continued building record-breaking cars. Most famous of these is the Spyker C4. It had a special engine, built by the famous German engineer Wilhelm Maybach. It had a double ignition system with Bosch high-tension magneto and battery-coil ignition with two spark plugs per cylinder. The C4 was a powerful, dependable and luxurious car; in 1921, a standard C4 a new endurance record, driving continuously for 36 days and covering a distance of 30,000 kilometers. A year later, the famous British driver Selwyn Edge broke the Brooklands Double-Twelve speed record, clocking an average speed of 119 km/h.
In 1925, the Spyker Company ceased trading, but its name has never been forgotten. ...
In the period preceding World War 1, a worldwide slump in the luxury car market meant that Spyker had to diversify its production and merged with the Dutch Aircraft Factory N.V. the company started developing and building aircraft.
During the war, Spyker built around 100 fighter aircraft and 200 aircraft engines, both of its own design. In 1915 the company introduced the slogan still being used today: Nulla tenaci invia est via: For the tenacious no road is impassable. Along with the slogan came a new logo, featuring a spoke wheel with a horizontal propeller across.
After the war Spyker resumed car production. True to its motto, Spyker continued building record-breaking cars. Most famous of these is the Spyker C4. It had a special engine, built by the famous German engineer Wilhelm Maybach. It had a double ignition system with Bosch high-tension magneto and battery-coil ignition with two spark plugs per cylinder. The C4 was a powerful, dependable and luxurious car; in 1921, a standard C4 a new endurance record, driving continuously for 36 days and covering a distance of 30,000 kilometers. A year later, the famous British driver Selwyn Edge broke the Brooklands Double-Twelve speed record, clocking an average speed of 119 km/h.
In 1925, the Spyker Company ceased trading, but its name has never been forgotten. ...
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