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Dyson to Build A Car ....

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Old Mar 24, 2016 | 07:09 AM
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Default Dyson to Build A Car ....

Story From Engadget

There might come a time when the image of a vacuum isn't the first thing that pops into your head whenever someone says "Dyson." It seems the company has received funding from the UK government yet again, this time to help finance the development of something much bigger than the 360 Eye: an electric vehicle. The Guardian has spotted a section in the National Infrastructure Delivery Plan published on gov.uk that talks about the project and the government's "£174 million ($245 million) investment."

It has since been removed from the document, which now only references the £16 million ($22.54 million) grant Dyson received for the research and development of battery technologies last week. A Dyson spokesperson also refused to confirm the report. Thankfully, The Guardian has a copy of the whole deleted bit:

"The government is funding Dyson to develop a new battery electric vehicle at their headquarters in Malmesbury, Wiltshire. This will secure £174m of investment in the area, creating over 500 jobs, mostly in engineering."

If you'll recall, Dyson snapped up a company called Sakti3 for $15 million back in 2015. Sakti3 was a promising University of Michigan spinoff, which developed batteries with double the life of even the best lithium-ion variants today. This acquisition, the government's battery grant and this new funding could mean Dyson plans to go head-to-head with companies (like Tesla) that make both electric vehicles and their own batteries in the future.
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Old Mar 24, 2016 | 07:50 AM
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Must be trying to fill a vacuum in the market.
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Old Mar 24, 2016 | 08:09 AM
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If he sells at the right price point he'll clean up!

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Old Mar 24, 2016 | 08:40 AM
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^that joke sucks.
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Old Mar 24, 2016 | 09:56 AM
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It'll look nice, be over-priced, and won't actually do the job that well. Just like all his other tat.

Then again he's related to Patrick Head (ex Williams) ...
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Old Mar 24, 2016 | 10:59 AM
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Probably looking to hoover up untapped demand

In fairness i have a couple of their hoovers, both shitloads better than all the other crap we had before
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Old Mar 24, 2016 | 03:06 PM
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Will it have a digital motor?
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Old Mar 29, 2016 | 07:09 AM
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Will it be self cleaning?
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Old Mar 29, 2016 | 09:53 AM
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I wouldn't buy anything new from the patronising, holier-than-thou, toff that is James Dyson. And just where exactly did he get his accent - Fortnum and Mason?

After all his ballyhoo about championing British manufacturing and expertise, at the first (presumably tax-efficient and post development grants) opportunity, he decamps production of his premium priced tat to an overseas, low-cost manufacturing location.
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Old Mar 30, 2016 | 07:38 AM
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Originally Posted by Polemicist
I wouldn't buy anything new from the patronising, holier-than-thou, toff that is James Dyson. And just where exactly did he get his accent - Fortnum and Mason?

After all his ballyhoo about championing British manufacturing and expertise, at the first (presumably tax-efficient and post development grants) opportunity, he decamps production of his premium priced tat to an overseas, low-cost manufacturing location.

Dyson is in my list of companies who sell overpriced, poorly performing tat based on marketing/branding.

It includes B&O, Bose, Audi, Apple as well as loads of restaurant/food chains.
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