As the more aware of you probably know, Ford exercised its option to purchase the Rover brand.

It seemed that SAIC would adopt the pinyin Lu Wei, a literal translation.

No, they've gone for the pinyin Roe We.

Due to the dipthong, it is pronounced "Wrong Way".

Now, maybe a Chinese speaker could explain the logic; I suspect one is Cantonese, the other Mandarin. But that's a hunch.

Any We, it couldn't be any funnier.