Super Bowl ratings dropped in the United States this year as well. An early estimate of TV ratings in the U.S. showed a two per cent drop from last year's game.

When the NFL unveiled its MVPs from the previous 39 Super Bowls, only three living members skipped the ceremony.

Former 49ers quarterback Joe Montana and former Steelers quarterback Terry Bradshaw decided to stay home, while former Dolphins MVP Jake Scott was traveling in Australia.

Montana, the league's only three-time Super Bowl MVP, turned down the invitation over money, Newsday and the San Francisco Chronicle reported.

Bradshaw, who told league officials that he wanted to be with his family, also took issue with the fees, the Chronicle reported. Bradshaw, through a representative, denied the Chronicle's report that there was a dispute over money.

Former MVPs were given $1,000 for incidental expenses while in Detroit, along with other amenities such as plane tickets, car rental and game tickets.

Sources told each paper that Montana asked for a guarantee of at least $100,000 in appearance money.

When the league balked at Montana's demands, the quarterback declined to be in attendance.