That is MSRP our industry is not a net price industry. Any lower and we lose money! And we do lose money on shipping at the current shipping percentages, and fuel surcharges!

 

Miles Kimball has it for 16.99.

But his picture is nicer:

 

I think you should add a small dog lying in front of the fire and state that it is pet friendly.

 

Then why are you promoting them?!

Maybe we should google bomb "deluxe compass" or something else.

 

A sale is a sale....and a new customer is invaluable even if we lose money on the sale. ship their order promptly and correctly you gain a customer for life

 

Building trust over the internet can be difficult too.

 

Very true. Although, I am always surprised we get orders from new customers from wherever USA with no questions asked about where we are..who we are etc.... then after the fact they email why hasn't my order shipped..why dont I have it already ...meanwhile the order is on the way UPS ground.... and they say "oh I didn't realize you were in Pennsylvania and it would take a week to ship across the country!"

 

 

Ignorance is bliss for the average consumer.

 

But it's dangerous for the average consumer with a computer.