Semi-Official I'm Thread XXIX
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Originally Posted by zdave87,Jun 29 2006, 01:14 PM
I'm letting Mikey know that we dropped out YP ads years ago-simply could not justify the $3K per month/per book ad rates.
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Originally Posted by mikes2k,Jun 29 2006, 01:19 PM
I'm thinking we need to do the same thing. The rates keep going up (they must be hurting!) I'm just not sure NO ONE uses the YP anymore.
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From: SJC
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From: Pt. A to Pt. B via VTEC!!
Originally Posted by zdave87,Jun 29 2006, 02:11 PM
I'm looking at 2 different YP books right now sitting across from me-I honestly don't remember the last time I looked for any info in them.
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Originally Posted by mikes2k,Jun 29 2006, 02:32 PM
I'm thinking the only case I can think of people using the YP these days, is out of town shoppers visiting relatives, friends, etc. And that is a fair amount of biz for us.
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From: Pt. A to Pt. B via VTEC!!
Originally Posted by zdave87,Jun 29 2006, 02:41 PM
What size ad do you have? Full/half/quarter?
BUt due to the interesting diverse demographics of the metro Philly area we are in 9 phone books with that ad!
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Originally Posted by mikes2k,Jun 29 2006, 02:43 PM
I'm saying the smallest box they offer BUt due to the interesting diverse demographics of the metro Philly area we are in 9 phone books with that ad!
BUt due to the interesting diverse demographics of the metro Philly area we are in 9 phone books with that ad! If the sales stay the same/ or increase/or your COG goes down so that you MAKE more $$, next year, cut out 1or2 of the remaining ads?
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From: Pt. A to Pt. B via VTEC!!
Originally Posted by zdave87,Jun 29 2006, 02:46 PM
Why not try this-in 4 of the books (picked randomly), just do the free line that you get, and keep the other 5 ads. If your sales drop significantly, then next year, buy the same box.
If the sales stay the same/ or increase/or your COG goes down so that you MAKE more $$, next year, cut out 1or2 of the remaining ads?
If the sales stay the same/ or increase/or your COG goes down so that you MAKE more $$, next year, cut out 1or2 of the remaining ads?
One out of nine.