car color
Thread Starter
Registered User
Joined: May 2002
Posts: 39,285
Likes: 1
From: Franklin MA
car color
http://www.usnews.com/blogs/flowchart/2008...our-psyche.html
Well, if there are, chances are they're driving a green car.
People who own emerald green automobiles, it turns out, have the most positive attitude about the course of their own lives.
Dark blue and silver are other colors chosen by upbeat people.
Red supposedly connotes an aggressive, high-speed personality, while yellow, theoretically, is for folks with sunny dispositions.
But survey data show that people who drive red or yellow cars have below-average confidence.
And black cars, supposedly a sign of power and elegance, are driven by the most downbeat drivers of all.
The automotive color-coding comes from CNW Marketing Research in Bandon, Ore., which asked nearly 1,900 Americans about their attitudes toward their own lives at several points over the course of a year.
CNW also asked each respondent the color of the car they drive most often, which allowed the researchers to develop a kind of color-confidence index.
People whose car is:
Have confidence that is: Emerald green 5.5%
above average Dark blue 3.2% above average
Silver 1.2% above average
White Average
Sunny yellow 3.7% below average O
range 4.1% below average
Bright blue 5.5% below average
Bright yellow 8.3% below average
Red 8.8 % below average
Black 14.6% below average
Since the folks at CNW got a range of answers for each respondent over time, they were also able to calculate the "moodiness" of drivers
Well, if there are, chances are they're driving a green car.
People who own emerald green automobiles, it turns out, have the most positive attitude about the course of their own lives.
Dark blue and silver are other colors chosen by upbeat people.
Red supposedly connotes an aggressive, high-speed personality, while yellow, theoretically, is for folks with sunny dispositions.
But survey data show that people who drive red or yellow cars have below-average confidence.
And black cars, supposedly a sign of power and elegance, are driven by the most downbeat drivers of all.
The automotive color-coding comes from CNW Marketing Research in Bandon, Ore., which asked nearly 1,900 Americans about their attitudes toward their own lives at several points over the course of a year.
CNW also asked each respondent the color of the car they drive most often, which allowed the researchers to develop a kind of color-confidence index.
People whose car is:
Have confidence that is: Emerald green 5.5%
above average Dark blue 3.2% above average
Silver 1.2% above average
White Average
Sunny yellow 3.7% below average O
range 4.1% below average
Bright blue 5.5% below average
Bright yellow 8.3% below average
Red 8.8 % below average
Black 14.6% below average
Since the folks at CNW got a range of answers for each respondent over time, they were also able to calculate the "moodiness" of drivers
Registered User
Joined: Feb 2001
Posts: 58,680
Likes: 2
From: West Henrietta UPSTATE NY
Originally Posted by Bass,May 14 2008, 12:37 PM
While yellow, theoretically, is for folks with sunny dispositions.
But survey data show that people who drive red or yellow cars have below-average confidence.
But survey data show that people who drive red or yellow cars have below-average confidence.
sunny disposition
below-average confidence
Registered User
Joined: Jun 2007
Posts: 4,089
Likes: 0
From: Groton, Connecticut
Originally Posted by Bass,May 14 2008, 01:37 PM
But survey data show that people who drive red or yellow cars have below-average confidence.
And black cars, supposedly a sign of power and elegance, are driven by the most downbeat drivers of all.
And black cars, supposedly a sign of power and elegance, are driven by the most downbeat drivers of all.
Trending Topics
Joined: Jul 2002
Posts: 37,389
Likes: 6,302
From: bolton
look up Luscher color tests.
this has been going on for 40 years.
the people that like those tranquil simple colors are the calmest and happiest.
like suzuka blue.
as shrek would say their just not trying to compensate for anything.
this has been going on for 40 years.
the people that like those tranquil simple colors are the calmest and happiest.
like suzuka blue.
as shrek would say their just not trying to compensate for anything.
