free grand slams today
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Joined: Apr 2006
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From: Lakewood, OH
A few years ago, Papa Johns had a promotion here for $0.23 pizzas. It was chaos, people waiting in line for 3 hours, fights, stores running out of pizza. Funny thing, all of the other pizza places saw their business dramatically increase that day as well. People would get a jones for pizza, find out the line at their local Papa Johns was around the block and just go somewhere else for pizza.
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From: Lost in the mountains
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From: Phoenix
Denny's sucks compared to just about anything other than Shoney's. The Denny's here are, accordingly, busting wide open with people who apparently value a couple bucks worth a food than they do their time. This is like the free taco thing Taco Bell does about once a year: it's the least expensive thing on the menu; who gives a shit?
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From: SJC
Originally Posted by Slamnasty,Feb 3 2009, 01:04 PM
Denny's sucks compared to just about anything other than Shoney's. The Denny's here are, accordingly, busting wide open with people who apparently value a couple bucks worth a food than they do their time. This is like the free taco thing Taco Bell does about once a year: it's the least expensive thing on the menu; who gives a shit?
Joined: Jun 2001
Posts: 4,766
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From: Queens, NY
Denny's freebie hits a Grand Slam
Good marketing strategy. Looks like this whole promotion will cost just pennies compared with all the PR they're getting. Note the prices in bold. From the article:
How can the company afford to give away 2 million meals? Blogger Tom Barlow at WalletPop figures it this way:
"A Grand Slam breakfast retails in my area for $5.99, so the maximum retail value of this giveaway would be around $15,457,075. Wow!
"However, the cost of the food to prepare a menu item typically runs around 25% to 30%, so the actual cost for food for this giveaway, at a generous 30%, would be more like $4,637,122.
"Now, how many of these diners do you suppose would eat a breakfast without something to drink? My guess is very few. Suppose 2,500,000 ordered coffee, juice or a soft drink. Restaurants typically make around 85% on drink orders, so on an average $2 per drink basis, the company should net around $1,70 per, or $4,250,000 in drink revenue.
"If this is the case, the entire promotion cost is now down to around $400,000. The value of the free press surrounding this promotion? Easily worth 10 times that."
Consumers who take advantage of Tuesday
Good marketing strategy. Looks like this whole promotion will cost just pennies compared with all the PR they're getting. Note the prices in bold. From the article:
How can the company afford to give away 2 million meals? Blogger Tom Barlow at WalletPop figures it this way:
"A Grand Slam breakfast retails in my area for $5.99, so the maximum retail value of this giveaway would be around $15,457,075. Wow!
"However, the cost of the food to prepare a menu item typically runs around 25% to 30%, so the actual cost for food for this giveaway, at a generous 30%, would be more like $4,637,122.
"Now, how many of these diners do you suppose would eat a breakfast without something to drink? My guess is very few. Suppose 2,500,000 ordered coffee, juice or a soft drink. Restaurants typically make around 85% on drink orders, so on an average $2 per drink basis, the company should net around $1,70 per, or $4,250,000 in drink revenue.
"If this is the case, the entire promotion cost is now down to around $400,000. The value of the free press surrounding this promotion? Easily worth 10 times that."
Consumers who take advantage of Tuesday
