Innovative Ad
http://www.autonorth.ca/home/2008/3/22/bmw...glowing-ad.html

[QUOTE]Ontario based BMW Group Canada has found an innovative way to sneak an ad onto the cover of the April issue of Vice magazine. At first glance, it looks like an ordinary cover. However, when the lights go out, a glow-in-the-dark ad for the BMW 1-Series appears superimposed over the image.
"The media strategy for the 1 Series is all about short, intense experiences. We knew this process would be tough to do, but it was an innovative one-off that fit beautifully with the strategy,

[QUOTE]Ontario based BMW Group Canada has found an innovative way to sneak an ad onto the cover of the April issue of Vice magazine. At first glance, it looks like an ordinary cover. However, when the lights go out, a glow-in-the-dark ad for the BMW 1-Series appears superimposed over the image.
"The media strategy for the 1 Series is all about short, intense experiences. We knew this process would be tough to do, but it was an innovative one-off that fit beautifully with the strategy,







