KFC to KGC
In a culinary gambit backed by buckets of big money, KFC is hoping to replicate its founder's recipe for success with the national introduction of Kentucky Grilled Chicken.
This week's rollout is KFC's most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster U.S. sales.
"It's going to get people who haven't eaten KFC for a long time to come back into our restaurants," said KFC President Roger Eaton. "It's going to get people who have never eaten KFC to come into our restaurants."
Eaton says he spent years as part of the team tinkering with a grilled alternative, and the rollout follows KFC's longest market test ever. It will be backed by a marketing blitz.
Grilled chicken items are staples at some KFC competitors. McDonald's Corp. offers grilled chicken in sandwiches and wraps, and says chicken sales "continue to be extremely good." McDonald's has also recently been emphasizing its new Southern Style Crispy Chicken sandwich, which is fried. Chick-fil-A says its Chargrilled Chicken Sandwich "continues to grow rapidly" as part of a menu offering "balanced choices" for customers.
KFC's slow-grilled chicken drew strong reviews from the lunchtime crowd Monday at a KFC restaurant in Louisville, the chain's hometown. Eddie Collard proclaimed grilled better than fried.
http://news.yahoo.com/s/ap/20090414/ap_on_...grilled_chicken
This week's rollout is KFC's most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster U.S. sales.
"It's going to get people who haven't eaten KFC for a long time to come back into our restaurants," said KFC President Roger Eaton. "It's going to get people who have never eaten KFC to come into our restaurants."
Eaton says he spent years as part of the team tinkering with a grilled alternative, and the rollout follows KFC's longest market test ever. It will be backed by a marketing blitz.
Grilled chicken items are staples at some KFC competitors. McDonald's Corp. offers grilled chicken in sandwiches and wraps, and says chicken sales "continue to be extremely good." McDonald's has also recently been emphasizing its new Southern Style Crispy Chicken sandwich, which is fried. Chick-fil-A says its Chargrilled Chicken Sandwich "continues to grow rapidly" as part of a menu offering "balanced choices" for customers.
KFC's slow-grilled chicken drew strong reviews from the lunchtime crowd Monday at a KFC restaurant in Louisville, the chain's hometown. Eddie Collard proclaimed grilled better than fried.
http://news.yahoo.com/s/ap/20090414/ap_on_...grilled_chicken
Well the only thing I can eat there is the mashed taters because for some reason I get sick every time I eat the chicken. But from all the hysteria on the news about this, nothing seems to state whether they are adding grilled as an option or dropping fried all together.
I think dropping fried would be a bad move. Better to have both.
I think dropping fried would be a bad move. Better to have both.
I don't think the food is the problem with KFC.. I think it's their customer service in EVERY ONE I go into!! The people that work there act like they don't care whether or not you get your order or how long it takes... for example just this past weekend went to one near my house hardly ever eat there because service sucks, anyway, there was only one other person in front of me I ordered the 2 piece meal it took them about 25 min to get it to me... and the people acted like they didn't give a crap. I know they don't make much $$ but if you don't like your job, quit and let someone who is willing to work without attitude work.
Originally Posted by vtec9,Apr 15 2009, 02:02 PM
The food isn't the problem.. everytime I go to one I see some ****in freaks naked in the parking lot pissing on each other. bad for business.
Originally Posted by vader1,Apr 15 2009, 11:34 AM
Well the only thing I can eat there is the mashed taters because for some reason I get sick every time I eat the chicken. But from all the hysteria on the news about this, nothing seems to state whether they are adding grilled as an option or dropping fried all together.
I think dropping fried would be a bad move. Better to have both.
I think dropping fried would be a bad move. Better to have both.
May try the grilled bird though.
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Originally Posted by vtec9,Apr 15 2009, 03:02 PM
The food isn't the problem.. everytime I go to one I see some ****in freaks naked in the parking lot pissing on each other. bad for business.
Originally Posted by LubedKoala,Apr 15 2009, 03:47 PM
My god man, in what part of connecticut do you live?
I forgot my one KFC story. Its not that interesting but here goes,
They busted one up here in Minnesota that was doing double duty selling drugs out the drive through window. The manager had all the teens working there in on it. I don't know exactly how it worked but you would pull up to the speaker and give the code words and the employees knew you wanted a baggie full of something. "Hello I'd like a three piece meal with slaw and a dime bag." The other thing was one of my best friends who is my old college roommate has a problem child niece who was busted in the whole thing. This girl aint the sharpest knife in the drawer.
They busted one up here in Minnesota that was doing double duty selling drugs out the drive through window. The manager had all the teens working there in on it. I don't know exactly how it worked but you would pull up to the speaker and give the code words and the employees knew you wanted a baggie full of something. "Hello I'd like a three piece meal with slaw and a dime bag." The other thing was one of my best friends who is my old college roommate has a problem child niece who was busted in the whole thing. This girl aint the sharpest knife in the drawer.








