Major USA Today Typo
1. Click this link: www.usatoday.com/life/cyber/invest/2001/12/11/aol-parsons-turner.htm
2. Scroll down to the third from the last paragraph.
3. Read and enjoy.
2. Scroll down to the third from the last paragraph.
3. Read and enjoy.
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I feel for the editor responsible for this. In my old graphic arts business we once had a typo bite us on the butt. We did a catalog for a lawn chemical company. On one page they had a large photo of a bag of a "Weed & Feed" fertilizer product with descriptive copy.
The copy was supposed to read: "Kill weeds and feed your lawn in one easy step." Unfortunately, it read: "Kill weeds and your lawn in one easy step."
The client was not amused, to say the least. Fortunately, we had only printed one million catalogs of an eventual 16 million run, so we were able to correct the typo before having to eat 16 million.
The copy was supposed to read: "Kill weeds and feed your lawn in one easy step." Unfortunately, it read: "Kill weeds and your lawn in one easy step."
The client was not amused, to say the least. Fortunately, we had only printed one million catalogs of an eventual 16 million run, so we were able to correct the typo before having to eat 16 million.




Heads are going to roll