My kind of commercial
07-09-2006, 04:02 PM
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My kind of commercial
Honda Commercial
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work.
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were ready to
change professions. The film cost six million dollars and took three months
to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film
on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in
Internet history.
Honda executives figure the ad will soon pay for itself simply in
"free viewings" (Honda isn't paying a dime to have you watch this
commercial!). When the ad was pitched to senior executives, they
signed off on it immediately without any hesitation - including the
costs.
There are six and only six hand-made Honda Accords in the world. To
the horror of Honda engineers, the filmmakers disassembled two of them
to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) is parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they
liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh, and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they get wet. It looks a bit
weird in the commercial.
Click the link below
http://www.albinoblacksheep.com/flash/honda.php
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work.
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were ready to
change professions. The film cost six million dollars and took three months
to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film
on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in
Internet history.
Honda executives figure the ad will soon pay for itself simply in
"free viewings" (Honda isn't paying a dime to have you watch this
commercial!). When the ad was pitched to senior executives, they
signed off on it immediately without any hesitation - including the
costs.
There are six and only six hand-made Honda Accords in the world. To
the horror of Honda engineers, the filmmakers disassembled two of them
to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) is parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they
liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh, and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they get wet. It looks a bit
weird in the commercial.
Click the link below
http://www.albinoblacksheep.com/flash/honda.php
07-09-2006, 11:50 PM
#4
Welcome to the year 2001.
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