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one of the stupidest recent marketing fiascos
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From: Vegas baby!!
one of the stupidest recent marketing fiascos
Jack Daniels lowers its proof
I don't even drink, and I cannot think that there is any marketing benefit for them to do this. Nor any worthwhile cost savings. It's just a level of corporate foolishness that is practically unheard of. They had to have come up with this cockamamy idea after a long night enjoying their product.
This reminds me of the New Coke fiasco, wherein Coca-Cola Beverage Corp. had to release Coke Classic, eventually phasing out New Coke and then renaming Coke Classic back to just plain Coca-Cola.
Hell, it may even be some kind of brilliant reverse-marketing ploy to draw attention to J-D... same vein as the New Coke experiment?... but I think it'll backfire as it probably is causing longtime J-D drinkers to imbibe other liquors.
Anyway, it's not like I really care. I don't drink J-D, and I hardly drink anything else really. Was just
I don't even drink, and I cannot think that there is any marketing benefit for them to do this. Nor any worthwhile cost savings. It's just a level of corporate foolishness that is practically unheard of. They had to have come up with this cockamamy idea after a long night enjoying their product.
This reminds me of the New Coke fiasco, wherein Coca-Cola Beverage Corp. had to release Coke Classic, eventually phasing out New Coke and then renaming Coke Classic back to just plain Coca-Cola.
Hell, it may even be some kind of brilliant reverse-marketing ploy to draw attention to J-D... same vein as the New Coke experiment?... but I think it'll backfire as it probably is causing longtime J-D drinkers to imbibe other liquors.
Anyway, it's not like I really care. I don't drink J-D, and I hardly drink anything else really. Was just
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The marketing strategy seems to be working fine. It has prompted you to be on a message board with over 25,000 readers publicizing their product. They should send you a free bottle for your efforts. Good job!
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From: Vegas baby!!
Originally Posted by cutuesday,Sep 30 2004, 08:24 AM
The marketing strategy seems to be working fine. It has prompted you to be on a message board with over 25,000 readers publicizing their product. They should send you a free bottle for your efforts. Good job!
"Hell, it may even be some kind of brilliant reverse-marketing ploy to draw attention to J-D... same vein as the New Coke experiment?... but I think it'll backfire as it probably is causing longtime J-D drinkers to imbibe other liquors."
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"I've switched to Maker's Mark since," he said. "I used to drink a bottle a week. Some of our board members drink three bottles a week. Once this gets out, it will be like the New Coke thing
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From: Vegas baby!!
Originally Posted by s2000raj,Sep 30 2004, 04:12 PM
Sounds like the only people that will be hurt are the real heralds of society.
you said it Raj.one to three bottles a week?! I couldn't even drink that much MILK.
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Being from Kentucky, I wouldn't touch JD. It isn't very smooth. Too many good bourbons around here. Maybe some Knob Creek or Woodford Reserve 
Actually, I was a sponsor of the Kentuck Bourbon festival a couple weeks ago.
Actually, I was a sponsor of the Kentuck Bourbon festival a couple weeks ago.
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From: FCUK
Originally Posted by s2000raj,Oct 1 2004, 08:12 AM
"I've switched to Maker's Mark since," he said. "I used to drink a bottle a week. Some of our board members drink three bottles a week. Once this gets out, it will be like the New Coke thing — they'll have to bring it back."
Sounds like the only people that will be hurt are the real heralds of society.
Sounds like the only people that will be hurt are the real heralds of society.
Nicely put raj
