I am working on a marketing plan for my Marketing Management course. I decided to put together a marketing plan for a fake aftermarket manufacturer specializing in body kits, wings, lips, etc (think Wings West).

In putting together this plan, I need real world stats, consumer numbers, market penetration, etc.

I go onto the SEMA website and realize that I need to be a member to get to the industry/trade information.

Can anyone help me out with either use of their account, access to a temporary account, or their time to get the info I need?

Also, does anyone have any other ideas of where else I can come up with data regarding the automotive aftermarket industry....numbers that compare from 'pre-Fast and Furious' vs. 'post-Fast and Furious' would make for interesting discussion.

Thanks in advance....

Urmil

 

NE-1?