Blockbuster Hopes Scents Help Customers Choose Movies
Action Films Given Faint Smell Of Gunpowder
Posted: 10:44 a.m. EST December 12, 2001

LONDON -- Having trouble picking out a movie when you go to the video rental store?

If so, maybe your nose can help.

A chain of British video stores said it's using aromatherapy to help customers choose movies.

The idea is that different scents would summon up different kinds of movies.

For example, there's a faint smell of gunpowder for action films or the scent of roses for romance. And for comedies -- the smell of bananas.

Vanilla is being used to entice customers to buy a snack.

The scents are contained in a capsule fitted in air conditioning units.

Blockbuster Video is testing the idea in London and two other cities.


Good thing they don't rent porno.

 

lol! I can't wait to check this out

 

hmmm I wonder what the movie section with "Back door girls" will smell like?

 

mmmmm baby oil & leather

 

They do that in casinos already. Even the carpet is supposed to make you want to gamble.

 

I've heard about that... isn't the smell of baby powder supposed to make all the more ah... mature patrons gamble like there's no tomorrow?

 

[QUOTE]Originally posted by lucid
[B]They do that in casinos already.

 

Supermarkets do it a lot.
When they play Bavarian music, they sell lots of german wine and sausages.

 

They need special dumpsters for "stinker" movies.

 

isn't that called bockbuster video? sorry, I worked there for a year and a half once