Found something interesting on Honda E-biz !
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Joined: Dec 2005
Posts: 401
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From: Edmonton
Found something interesting on Honda E-biz !
This is a quote from Honda E-biz...
We see this in our key competitors' demographics in this segment: mainly men, in their mid-forties to early fifties, married, with household incomes above $100,000.
The number one reason these buyers cite for their purchase decision is that they want a vehicle that's 'fun to drive'.
The target demographics are 70 percent male, 60 percent married, median age of 40-plus, and median household income above $100,000.
To these buyers, Honda's brand image, its racing heritage, and its tradition of technological innovation will be the primary purchase motivation.
And while we don't expect the majority of our buyers to look at the competition, we know you will and we're not afraid to compete head-to-head.
The S2000 is more technically advanced and provides a more thrilling driving experience than its competitors.
Many of these buyers are coming out of other sporty-type cars, or other vehicles within the same brand family.
These buyers know what they want. The majority are not cross-shopping other vehicles at all, even within this category. Brand image is all-important to these buyers.
Demographics are one of the factors driving this resurgence.
Baby Boomers, reaching their peak earning years, are looking to recapture their youth - a time when they might have been driving MGs or Triumphs.
S2000 Key Demographics:
1: Gender - 70% Male
2: Status - 60% Married
3: Median Age - 40+
4: Household Income - $100K+
5: University & Education - 70%+
---------------------------------------------------------------------------------------------
Only 1 out of 5 is true for me...
1: Yes
2: Still single..hehe
3: I am only 23
4: Still single, I wish I make $100k a yr myself
5: No
How about you guys ??
We see this in our key competitors' demographics in this segment: mainly men, in their mid-forties to early fifties, married, with household incomes above $100,000.
The number one reason these buyers cite for their purchase decision is that they want a vehicle that's 'fun to drive'.
The target demographics are 70 percent male, 60 percent married, median age of 40-plus, and median household income above $100,000.
To these buyers, Honda's brand image, its racing heritage, and its tradition of technological innovation will be the primary purchase motivation.
And while we don't expect the majority of our buyers to look at the competition, we know you will and we're not afraid to compete head-to-head.
The S2000 is more technically advanced and provides a more thrilling driving experience than its competitors.
Many of these buyers are coming out of other sporty-type cars, or other vehicles within the same brand family.
These buyers know what they want. The majority are not cross-shopping other vehicles at all, even within this category. Brand image is all-important to these buyers.
Demographics are one of the factors driving this resurgence.
Baby Boomers, reaching their peak earning years, are looking to recapture their youth - a time when they might have been driving MGs or Triumphs.
S2000 Key Demographics:
1: Gender - 70% Male
2: Status - 60% Married
3: Median Age - 40+
4: Household Income - $100K+
5: University & Education - 70%+
---------------------------------------------------------------------------------------------
Only 1 out of 5 is true for me...
1: Yes
2: Still single..hehe
3: I am only 23
4: Still single, I wish I make $100k a yr myself
5: No
How about you guys ??
retty much lol
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Joined: Nov 2002
Posts: 7,731
Likes: 1
From: Calgary, AB
[QUOTE=kentarou,Jun 30 2007, 09:10 AM] This is a quote from Honda E-biz...
We see this in our key competitors' demographics in this segment: mainly men, in their mid-forties to early fifties, married, with household incomes above $100,000.
The number one reason these buyers cite for their purchase decision is that they want a vehicle that's 'fun to drive'.
The target demographics are 70 percent male, 60 percent married, median age of 40-plus, and median household income above $100,000.
To these buyers, Honda's brand image, its racing heritage, and its tradition of technological innovation will be the primary purchase motivation.
And while we don't expect the majority of our buyers to look at the competition, we know you will and we're not afraid to compete head-to-head.
The S2000 is more technically advanced and provides a more thrilling driving experience than its competitors.
Many of these buyers are coming out of other sporty-type cars, or other vehicles within the same brand family.
These buyers know what they want. The majority are not cross-shopping other vehicles at all, even within this category. Brand image is all-important to these buyers.
Demographics are one of the factors driving this resurgence.
Baby Boomers, reaching their peak earning years, are looking to recapture their youth - a time when they might have been driving MGs or Triumphs.
S2000 Key Demographics:
1: Gender - 70% Male
2: Status - 60% Married
3: Median Age - 40+
4: Household Income - $100K+
5: University & Education - 70%+
---------------------------------------------------------------------------------------------
Only 1 out of 5 is true for me...
1: Yes
2: Still single..hehe
3: I am only 23
4: Still single, I wish I make $100k a yr myself
5: No
How about you guys ??
We see this in our key competitors' demographics in this segment: mainly men, in their mid-forties to early fifties, married, with household incomes above $100,000.
The number one reason these buyers cite for their purchase decision is that they want a vehicle that's 'fun to drive'.
The target demographics are 70 percent male, 60 percent married, median age of 40-plus, and median household income above $100,000.
To these buyers, Honda's brand image, its racing heritage, and its tradition of technological innovation will be the primary purchase motivation.
And while we don't expect the majority of our buyers to look at the competition, we know you will and we're not afraid to compete head-to-head.
The S2000 is more technically advanced and provides a more thrilling driving experience than its competitors.
Many of these buyers are coming out of other sporty-type cars, or other vehicles within the same brand family.
These buyers know what they want. The majority are not cross-shopping other vehicles at all, even within this category. Brand image is all-important to these buyers.
Demographics are one of the factors driving this resurgence.
Baby Boomers, reaching their peak earning years, are looking to recapture their youth - a time when they might have been driving MGs or Triumphs.
S2000 Key Demographics:
1: Gender - 70% Male
2: Status - 60% Married
3: Median Age - 40+
4: Household Income - $100K+
5: University & Education - 70%+
---------------------------------------------------------------------------------------------
Only 1 out of 5 is true for me...
1: Yes
2: Still single..hehe
3: I am only 23
4: Still single, I wish I make $100k a yr myself
5: No
How about you guys ??
