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Honda leads Formula One

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Old Feb 26, 2007 | 10:48 AM
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Default Honda leads Formula One

http://www.hondaracingf1.com/en/index.php?...tem=1793&type=1

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Old Feb 26, 2007 | 10:53 AM
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Looks cool.
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Old Feb 26, 2007 | 10:54 AM
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Saw this on vtec.net and could only think "What a retarded paint scheme".

Seriously, it's racing - we're not helping the environment, we're not cutting emissions, we're just burning old dinosaurs and making lots of noise.

A white/red scheme would have been so much nicer to me.

They'll definitely be easy to pick out of the crowd, though.

I wonder what the driver's suits will look like.
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Old Feb 26, 2007 | 11:16 AM
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That is the lamest looking F1 car ever. I was excited about the new car too....this puts a minor damper on it. I thought this was funny though, "the RA107, will feature no commercial logos at all," except for the Bridgestone stickers on the front since they are the sole supplier now haha.
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Old Feb 26, 2007 | 11:42 AM
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pretty nice!
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Old Feb 26, 2007 | 12:01 PM
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I think it brings up a lot of interesting points like, saving the world, but also that pretty soon there isn
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Old Feb 26, 2007 | 02:43 PM
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From Top Gear,





Honda, as you can see from the official video above, has revealed a radical new livery for the 2007 F1 season.

Surprised? So are we. It's a bold move that will leave the rest of the grid looking a little paint-by-numbers.

Instead of advertising and sponsors' logos, the RA107 is wrapped in a single huge image of the earth, part of a green initiative to help raise awareness of environmental issues.

"Climate change is probably the single biggest issue facing the global community, and F1 is not immune from it," says Nick Fry, chief executive of Honda Racing F1.

"We believe that F1, with its huge global profile and cutting-edge technology, can play an important role in not only highlighting the issue but also playing our part in developing solutions."

Using a three-mile-per-gallon car to fight global warming might seem like a contradiction, but the publicity generated will be huge.

Brainchild of Simon Fuller's agency 19, the myearthdream initiative aims to use the attention to invite fans to get behind the environmental message by pledging to make a green lifestyle change and donating money to an environmental charity.

The name of each donor will form a single pixel on the surface of the new car, which together will build the image of earth. Each name will be visible on the website, or under a microscope on the car.


Honda making me even prouder to be a fan!
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Old Feb 26, 2007 | 03:15 PM
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I wonder how much you have to donate in orter to get a spot on the car.

very unique approach at addressing climate change issues.
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Old Feb 26, 2007 | 05:18 PM
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very cool. big for taking an initiative in global warming
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Old Feb 26, 2007 | 05:41 PM
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I think we should paint a Hummer H1 to look like the globe since it gets better milage.
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