My Mini Cooper Ads
Registered User
Joined: Aug 2005
Posts: 272
Likes: 0
Broke ad:
Sign-off infers the product is faulty. The headline is strong/obvious enough that it does not need to be reinforced in the bodycopy.
Green ad:
Make the body copy more straight to the point along the lines of "The mini cooper, 36 mpg no matter what color you choose".
The first ad I just don't know. It seems a better approach would focus on how the cooper has all the fuel economy of a hybrid with twice the fun.
Sign-off infers the product is faulty. The headline is strong/obvious enough that it does not need to be reinforced in the bodycopy.
Green ad:
Make the body copy more straight to the point along the lines of "The mini cooper, 36 mpg no matter what color you choose".
The first ad I just don't know. It seems a better approach would focus on how the cooper has all the fuel economy of a hybrid with twice the fun.
Thread Starter
Joined: Jun 2006
Posts: 6,041
Likes: 0
From: Cincinnati, OH
Thanks for the comments. Ill take them into consideration.
Loudmusic-
Ad1) It is true. It gets better mileage then 16 of 19 hybrids currently on the market. The only ones to beat it are the Civic Hybrid, Prius, and Camry.
Ad4) Yes, youre right. But, this ad can be used in different markets as well seeing as how the Union Jack, and France's colors are all the same.
-Matt
Loudmusic-
Ad1) It is true. It gets better mileage then 16 of 19 hybrids currently on the market. The only ones to beat it are the Civic Hybrid, Prius, and Camry.
Ad4) Yes, youre right. But, this ad can be used in different markets as well seeing as how the Union Jack, and France's colors are all the same.
-Matt
Registered User
Joined: Jan 2008
Posts: 182
Likes: 0
I've been looking at 2005 and up MINI's as my DD. Such an odd looking car....but with the gas prices reaching record levels here and everywhere, I'll grow to like the look. BTW, it's a MINI, not Mini or mini.
Given the current conditions, the third ad is best.
Given the current conditions, the third ad is best.
Registered User
Joined: Mar 2006
Posts: 5,692
Likes: 3
From: Pasadena, SOCAL
advertisement 101: tho shall obey the clearspace rules
if you dont know what is clearspace you need to ask your professor
the read is clear and chrisp, the contrast and big black/white block does wonder drawing attention.
BUT i am not sure what is the second read and third read, all the info is there but it just doesn't flow as good as it could. the text looks a tad close to the edge, it looks like it's falling right off the page. and again, make sure you don't violate the clearspace of the logo, it's a big no no in advertisement.
if you dont know what is clearspace you need to ask your professor
the read is clear and chrisp, the contrast and big black/white block does wonder drawing attention.
BUT i am not sure what is the second read and third read, all the info is there but it just doesn't flow as good as it could. the text looks a tad close to the edge, it looks like it's falling right off the page. and again, make sure you don't violate the clearspace of the logo, it's a big no no in advertisement.
Registered User
Joined: Mar 2006
Posts: 5,692
Likes: 3
From: Pasadena, SOCAL
Originally Posted by mattfeet,Apr 27 2008, 12:06 PM
Here is another one:
-Matt
-Matt
composition is interesting but if the only thing tlinking the whole concept together is the color, it might be little weak.
not really sure the pun of the whole "GAME", if you can see the irony in it
