2003 S2000 brochure
Of course, the worst mistake in the '03 brochure is showing what is supposed to be an '03 Silverstone with the black/red interior. Last I heard, all the '03 cars showing up with red interiors had the '02 style ALL RED interiors in them.
Dennis
Dennis
As a marketing communications person (in charge of making brochures), I think it is a pitiful excuse for a brochure. Pretty, yes, but not technically accurate. I mean, look at the poor car showing VTEC with only 26 miles on it (same photo as home page of this site). I think they've been using that photo since the beginning.
I'm pretty sure I know why this is so, however. The S2000 is probably the lowest volume car Honda builds and sells (ergo few $$$ spent on marketing and promotion compared to, say, Civics and Accords). I'd bet the product manager in charge of it doesn't even get any input into the marketing materials that are created. They probably have some graphics person who's told - yep, we have new colors, please crank out a new brochure that matches all the other 2003-year brochures.
Still no excuse!
I'm pretty sure I know why this is so, however. The S2000 is probably the lowest volume car Honda builds and sells (ergo few $$$ spent on marketing and promotion compared to, say, Civics and Accords). I'd bet the product manager in charge of it doesn't even get any input into the marketing materials that are created. They probably have some graphics person who's told - yep, we have new colors, please crank out a new brochure that matches all the other 2003-year brochures.
Still no excuse!
Originally posted by stekson
i'm lookin at the 2003 brochure now and see no suzuka blue... are there different ones? i requested off of honda's site
-stek
i'm lookin at the 2003 brochure now and see no suzuka blue... are there different ones? i requested off of honda's site
-stek
Originally posted by Helios
On three separate pages, they've misidentified Sebring Silver as Silverstone and vice versa..they only got it right once.
That's just lazy on Honda's part. Or am I just a brochure geek and need to get a life? Yeah -- that's probably it!
On three separate pages, they've misidentified Sebring Silver as Silverstone and vice versa..they only got it right once.
That's just lazy on Honda's part. Or am I just a brochure geek and need to get a life? Yeah -- that's probably it!
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