Does anyone understand the Lexus IS-C commercials?
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From: Bay Area
Does anyone understand the Lexus IS-C commercials?
It's driving me nuts (no pun intended). Our local TV is practically showing the new Lexus IS-C commercials non-stop and I don't understand them at all. I have seen three different versions: The first one shows a guy running bare-foot and jumps in the car (always top down, of course) and drives away while an angry mob runs after him. The second one shows a guy driving on a bridge, passes a girl running on the side, and catches up to another girl also running; he stops and the girl jumps in the car. The third shows a girl (could have been a couple) parked on the side of a hill, a helicopter rises up in front of the car with a search light and the car speeds away.
I just don't understand any of these commercials, what are they trying to tell the audience? Here is a link to one of the commercials: http://www.youtube.com/watch?v=KBSXUXvJqGs
I just don't understand any of these commercials, what are they trying to tell the audience? Here is a link to one of the commercials: http://www.youtube.com/watch?v=KBSXUXvJqGs
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From: SoCal
^^ I think the Lexus IS-C commercials are lame. They never really show the car in any detail. Isn't that what they're trying to sell? However, after seeing a couple of them at a recent Cars & Coffee show, I can see why they're not focusing on the car. IMO it's fugly, and looks like an upscale Chrysler Sebring convertible.
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From: Long Beach, MS
They're "lifestyle" commercials.
And if you are too much of a
to get them I probably can't explain 'em to you.
Well...that plus the fact that I don't get 'em either. I keep waiting for the one commercial that will tie them together so the story makes sense.
And if you are too much of a
to get them I probably can't explain 'em to you.Well...that plus the fact that I don't get 'em either. I keep waiting for the one commercial that will tie them together so the story makes sense.
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From: Covington WA, USA
Originally Posted by tof,Jun 11 2009, 08:42 AM
Well...that plus the fact that I don't get 'em either. I keep waiting for the one commercial that will tie them together so the story makes sense.
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From: SoCal
Originally Posted by tof,Jun 11 2009, 08:42 AM
They're "lifestyle" commercials.
And if you are too much of a to get them I probably can't explain 'em to you.
And if you are too much of a
to get them I probably can't explain 'em to you.
However, I often wonder why certain cars were even built, and what the people were thinking that actually purchased them. So...what do I know??
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From: Loveland, CO
Originally Posted by Spokes Man,Jun 11 2009, 08:24 AM
However, after seeing a couple of them at a recent Cars & Coffee show, I can see why they're not focusing on the car. IMO it's fugly, and looks like an upscale Chrysler Sebring convertible.
