I'm sure this has been covered before, but the search function isn't working, so, I have small scratches on the shift knob in my '01. Any idea how I can make them disappear or atleast reduce how obvious they are?

 

i have not done this before, but i understand that some folks have used polishes on the knobs.
this link is for polishing paint, but the idea is exactly the same:

http://www.bettercarcare.com/articles.php?articleId=17