INDY Decals Article
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INDY Decals Article
Car club a rolling billboard for IndyCar Series
By MICHAEL SMITH
Staff writer
Published March 19, 2007 : Page 04
The IndyCar Series discovered a unique ally when it went searching for ways to promote its races in market.
The series has partnered with the Honda S2000 car club, a national group of 56,000 members, to help spread the word about upcoming IndyCar races.
A number of the car enthusiasts, at least 50 in each market, will dress their sports cars in an IndyCar decal, which will include race information and a phone number to call for tickets. The season begins this Saturday in Homestead, Fla.
By attaching oversized IndyCar decals to their S2000s, the car-club members are turning their vehicles into roving billboards in the race market. They
By MICHAEL SMITH
Staff writer
Published March 19, 2007 : Page 04
The IndyCar Series discovered a unique ally when it went searching for ways to promote its races in market.
The series has partnered with the Honda S2000 car club, a national group of 56,000 members, to help spread the word about upcoming IndyCar races.
A number of the car enthusiasts, at least 50 in each market, will dress their sports cars in an IndyCar decal, which will include race information and a phone number to call for tickets. The season begins this Saturday in Homestead, Fla.
By attaching oversized IndyCar decals to their S2000s, the car-club members are turning their vehicles into roving billboards in the race market. They
