Honda withdraws from Frankfurt Auto Show 2009

Honda has announced that it will not participate in the IAA 2009, known as Frankfurt Auto Show. Due the marketing downturn Honda focus on new fuel cell research in Europe and to more hybrid vehicles. Apart from that, the New Honda Academy will strengthen Quality and Customer Service.

In addition, Honda has reduced even further the production in North America by 62,000 units and salaries are expected to be reduced, as well as bonuses.