BMW posts most profitable year...
Joined: Sep 2001
Posts: 2,687
Likes: 16
From: No VA
[quote name='asu_lee' date='Mar 15 2007, 05:53 PM']3 series BMWs
Here are some numbers....for the 3 series.
Typical Luxury/Premium Compact Buyer
Gender 48% female/52% male
Median age 49
Executive/Managerial 23%; Professional specialty 17%; Sales/Health Care/Teacher/Educator 22%
Median household income $102,758
Overwhelming majority have no children (73%)
Interests: Fine dining/dining out, traveling, reading, friends
Strong self-perception and confidence, independent,enjoys engaging in
Here are some numbers....for the 3 series.
Typical Luxury/Premium Compact Buyer
Gender 48% female/52% male
Median age 49
Executive/Managerial 23%; Professional specialty 17%; Sales/Health Care/Teacher/Educator 22%
Median household income $102,758
Overwhelming majority have no children (73%)
Interests: Fine dining/dining out, traveling, reading, friends
Strong self-perception and confidence, independent,enjoys engaging in
Registered User
Joined: Mar 2005
Posts: 3,720
Likes: 0
[quote name='asu_lee' date='Mar 15 2007, 05:53 PM'] 3 series BMWs
Here are some numbers....for the 3 series.
Typical Luxury/Premium Compact Buyer
Gender 48% female/52% male
Median age 49
Executive/Managerial 23%; Professional specialty 17%; Sales/Health Care/Teacher/Educator 22%
Median household income $102,758
Overwhelming majority have no children (73%)
Interests: Fine dining/dining out, traveling, reading, friends
Strong self-perception and confidence, independent,enjoys engaging in
Here are some numbers....for the 3 series.
Typical Luxury/Premium Compact Buyer
Gender 48% female/52% male
Median age 49
Executive/Managerial 23%; Professional specialty 17%; Sales/Health Care/Teacher/Educator 22%
Median household income $102,758
Overwhelming majority have no children (73%)
Interests: Fine dining/dining out, traveling, reading, friends
Strong self-perception and confidence, independent,enjoys engaging in
Joined: Sep 2001
Posts: 2,687
Likes: 16
From: No VA
Originally Posted by asu_lee' date='Mar 15 2007, 06:34 PM
yep...It was a joke.
Read somewhere that the s2000 is 70% male.
-Lee
Read somewhere that the s2000 is 70% male.
-Lee
Research shows that men are often the buyers of today's two-seaters. They make up some 70 percent of the buyers of the Nissan 350Z convertible, for example, and account for more than 80 percent of the buyers of the Honda S2000, company officials said.
Registered User
Joined: Oct 2002
Posts: 2,661
Likes: 0
From: Scottsdale
Originally Posted by Gymkata' date='Mar 15 2007, 04:29 PM
Yeah, but do you know if they are "clueless nonenthusiasts who don't know their elbows from their asses?" And how many of them are "soccor moms?" And how many of them have tiny weeny issues? Who's in sorority?
I'm not sure about you, but I don't need numbers to tell me that: water is wet, Arizona is hot in the summer, and BMW owners are mainly in it for the status symbol quotient.
All of my experiences have been pretty consistant with BMW owners as have many here.....They are typically in it for the name. Which is cool if that is what they want. You placed judgement on that. For some, that is what they need.
I have run into one guy who knew the car inside and out and modified it himself....That guy was really in it for the car. 95% are not like him....
-Lee
Thread Starter
Registered User
Joined: Sep 2005
Posts: 1,195
Likes: 0
From: Tampa, FL
[quote name='asu_lee' date='Mar 16 2007, 11:33 AM'] Why don't you read the book "Blink" and get back to me.
I'm not sure about you, but I don't need numbers to tell me that: water is wet,
I'm not sure about you, but I don't need numbers to tell me that: water is wet,
Registered User
Joined: Jan 2006
Posts: 6,536
Likes: 0
From: Orlando
Originally Posted by Iceman1' date='Mar 16 2007, 08:53 AM
you decided to jump in on this with the 95% number? thats complete bullshit... the correct number of people who are purely in it for the badge, which is probably well below the 50% mark, is a number shared by owners of all luxury car brands, including the precious Acura... so, you really dont understand what your arguing, when you suddenly choose to attribute that only BMW drivers do it for the name.. sounds a lot like jealousy... majority of owners of all luxury brands are somewhere in the middle, they like the brand, but also like other aspects of what the car offers...
both Mercedes and Porsche has a more premium brand-name in the world than BMW... so dont use this news story to bash BMW owners under some rediculous 95% umbrella.. maybe you should meet less self-centered people...
you and some others have decided to use this non-issue to bash owners of a brand thats selling better than others... probably trying to convince yourself that your own car purchase was the "best" one... i could care less ... this discussion isnt going anywhere... your 95% number has no basis... even if you keep repeating yourself a million times...
dont worry about why people buy their car's... just worry about why you bought yours...
both Mercedes and Porsche has a more premium brand-name in the world than BMW... so dont use this news story to bash BMW owners under some rediculous 95% umbrella.. maybe you should meet less self-centered people...
you and some others have decided to use this non-issue to bash owners of a brand thats selling better than others... probably trying to convince yourself that your own car purchase was the "best" one... i could care less ... this discussion isnt going anywhere... your 95% number has no basis... even if you keep repeating yourself a million times...
dont worry about why people buy their car's... just worry about why you bought yours...
Registered User
Joined: Apr 2006
Posts: 270
Likes: 0
So will someone straighten out why one's motive(strictly status vs enthusiast) for purchasing a BMW is related to the company's rise in profits/increase in sales? It's not clear to me, nor does the BMW-bashing seem rational. I would reckon that a few of you have a chip on your shoulder.
Registered User
Joined: Dec 2005
Posts: 37
Likes: 0
all the proponents of the "status buying" examples aren't picking on BMW, they are just using it as an example. Yes many people do purchase Porshces, Lexus, MB's, Brabus, Kleeman, Alpina, Acura, Caddy's, Aston Martins, Bentley's, Roll's, and so on and so forth.
With purchasing these automobiles, a certain status and "wow" factor comes with them when you drive by the general populus. This wow factor has mainly to do with the badge on the front (and how beautiful the cars are, as they should be at that price point). This results in the, "well that person must be doing well for themselves comment".
This comment then goes into the general psyche of pretty much every human on earth, because money is now the general determining factor in terms of power, more money = more power in today's society. This power is inherent in all humans in that when the reckognize it (being the expensive badge) they see "wow this person must be a top dog".
And one cannot say that every single buyer of expensive brand cars would think this (either consciously or unconsciously) when purchasing them, and if they don't then they truely are a unique and different individual. But getting back to the exact topic at hand, it shows that when people have money, generally they like to show it off, and this can easily be done in the extension of the automobile, this goes back to basic human nature, all of us do it (when we do something we think is great we all like to show off, even a little bit).
So yes, everyone that is buying an expensive car is buying partly to show off (some more than others), and since the bulk of car buyers are not enthusiasts it can be said that they are buying the car more for the brand and what that shows as apart from what the car can actually do.
And yes, as a side note I would love to buy one of these cars to show off, but monetary funds at the moment are restricting that.
With purchasing these automobiles, a certain status and "wow" factor comes with them when you drive by the general populus. This wow factor has mainly to do with the badge on the front (and how beautiful the cars are, as they should be at that price point). This results in the, "well that person must be doing well for themselves comment".
This comment then goes into the general psyche of pretty much every human on earth, because money is now the general determining factor in terms of power, more money = more power in today's society. This power is inherent in all humans in that when the reckognize it (being the expensive badge) they see "wow this person must be a top dog".
And one cannot say that every single buyer of expensive brand cars would think this (either consciously or unconsciously) when purchasing them, and if they don't then they truely are a unique and different individual. But getting back to the exact topic at hand, it shows that when people have money, generally they like to show it off, and this can easily be done in the extension of the automobile, this goes back to basic human nature, all of us do it (when we do something we think is great we all like to show off, even a little bit).
So yes, everyone that is buying an expensive car is buying partly to show off (some more than others), and since the bulk of car buyers are not enthusiasts it can be said that they are buying the car more for the brand and what that shows as apart from what the car can actually do.
And yes, as a side note I would love to buy one of these cars to show off, but monetary funds at the moment are restricting that.