Triple-H

Nissan is a perfect example of a company that has lost their vision towards the future because they cannot see out of their asss, which is where their head is at.

The last thing one does in times like now, is pull back on advertising! And what is especially bad with Nissan is they have already had several years in a row where they have had a pathetic campaign, and now they are just making it worse.

Although times are tough for big trucks, anybody who thinks they are going to dissapear is fooling themselves. Nissan is letting the Titan just die off, which iss really sad because if they had promoted it even half as well as Toyota did with the Tundra them maybe they would be scaling back production, not cancelling the whole full-size truck program.

patinum

But does the Detroit auto show really help that much? Any big announcements can be made at LA, Tokyo, Geneva, Chicago, etc. They'll still get national media coverage wherever they go. And Detroit isn't such a big urban market that many people are making purchasing decisions off the Detroit show.

Triple-H

One single show may indeed not help much yes, I agree, but for me it is just one more straw added onto the camel's back, sooner or later it will be the one that breaks it.

Plus, there is a difference between a scalled back footprint, and a deleted footprint. I'm of the mindset that an eliminated footprint from the show floor will send a negative message, whereas just a smaller display could avoid that.

cbehney

I think I see what you're saying, but it's a still a matter of WHO it will be sending a message to. If it's only to the (relatively) few people who would go to the auto show or the even fewer people who would be affected by Nissan's absence, then Nissan is probably willing to let that message be heard and doesn't feel the consequences will be that steep. I tend to think it won't matter much one way or the other, but then I know almost exactly zero about marketing.

Yellow_S

I must disagree with you, and agree with this:

Why waste money when its return is not profitable at all? Might as well save it for the other auto shows.

UmarS2K

I'm not surprised.

UmarS2K