I've complained about misleading advertising before, so I thought it only right and proper to commend companies when they do it properly, to redress the balance.

It's not often that marketing people come up with a totally factually accurate ad campaign, rather than some aspirational message to try to convince you that a turd is actually a diamond, but ford really have hit the nail on the head this time.

I spotted this ad and it's completely true, I completely 'unlearned' indecision the first time I saw an Ecosport - there is absolutely, positively, 100% definitely no f'ing way in the world that I would ever buy any vehicle that looks as utterly stupid and terrible as it does.

Good work, Ford!

 

Cars designed expressly for the Indian/Mexican car markets often look ungainly. By that reckoning, the Ecosprat must be a runaway success.

They wonder why they don't sell over here. I don't.

 

Wifey liked these
I said NO WAY!
Too advertising is a pack of lies and bullshit