Evo This Month
Really starting to question the merits of my Evo subscription.
In this month's issue 22 of the first 42 pages are ads or "Advertisement features" for Shell petrol.
One of the ads is over about 6 pages.
Two - yes two - advertisement features of 4 pages plus.
I know a magazine has to sell advertising space and maybe every issue is over 50% ads, it just stands out so much more when it's for one brand.
I'm sure the publishers would get more money from 22 separate 1 page ads, though it would take a bit more work to bring in.
And the icing on the cake was the star letter, some bloke gets a
In this month's issue 22 of the first 42 pages are ads or "Advertisement features" for Shell petrol.
One of the ads is over about 6 pages.
Two - yes two - advertisement features of 4 pages plus.
I know a magazine has to sell advertising space and maybe every issue is over 50% ads, it just stands out so much more when it's for one brand.
I'm sure the publishers would get more money from 22 separate 1 page ads, though it would take a bit more work to bring in.
And the icing on the cake was the star letter, some bloke gets a
Originally Posted by GarethB,Oct 20 2006, 09:04 AM
Really starting to question the merits of my Evo subscription.

My cancellation letter will be written shortly

(Would have done it a while back had I known who to write to.)
Originally Posted by Neil.H,Oct 20 2006, 09:12 AM
Maybe Porsche stopped sponsoring them?

If BMW pull out their sponsorship too, there'll be no room left for any of the "We're better than you" articles.....







