The ad on the S2000 page about the car up for sale made me wonder, what are the dealers hoping we'll think by using "one lady owner" as a selling point?

Would you consider the phrase in an advert a positive, a negative or would it make absolutely no difference whatsoever without knowing the lady in question and her driving habits?

Take my wife for example <Cue bad Bernard Manning type jokes>, she's a particulary skilled driver but is not exactly mechanically sympathetic as it were. No kerbed wheels but probably driven quite hard.

My sister on the other hand will use the grinding noise of alloys against the kerb to gauge how close she is when parking.

My mum never gets her car out of third gear as "that's plenty fast enough" and the car will probably never exceed 22mph anywhere.

So what's the point of the phrase "one lady owner"? The dealer may as well say "previous owner had a moustache" for all the information that phrase gives us about how the car has been looked after.

 

Agreed, some women might even take it as an insult.
My current lady will try and outdrag or fiendishly overtake anything she deems 'unworthy', so she's not to shy about giving her car the beans. (Its a 320 bmw).
Suffice to say, she hasn't been anywhere near the wheel of my S yet.

Probably better to advertise the car with 'previous owner wore tweed'.

 

Men are generally liars when it comes to selling cars, women are generally ignorant, and wouldn't have a clue about the defects that reside on their car.

That said, they are supposed to be more careful...

 

My Mrs does trackdays in a 440bhp/ton Westfield that has a switch clutch, no power steering, no brake servo and will send you into a wall on cold tyres.

She also could drift the S2000 very nicely

The only thing letting her down is her lack of heel and toeing.

 

I work at a dealership and find the majority of lady owners don't tend look after their car ( no offence to those that do). When it comes to their px it's usually in a complete state inside out.

I'd personally rather buy from an enthusiast than 'one lady owner'

 

I cringe every morning as my wife red-lines the cold engine of her car as she sets off to work.

And yet when she sold her previous car, a Toyota Verso owned from new, it had 90k on it and drove like new.

 

and that's coming from a 'lady owner'

 

Depending on the rarity car, I'd not even consider a 'one lady owner' car. If I knew who the woman was and how she drove it then maybe, but otherwise I see it as a big negative point.

 

An out-dated and inaccurate selling point.

I'd rather see a car with a well documented history preferably by someone who's completely anal about servicing and maintenance with files full of receipts.

 

It probably means every panel has suffered minor damage, as opposed to the car being in a severe accident sometime.