My team is creating a Anti drinking and driving ad for our school news paper. (SDSU) So here are two concepts that we came up with. These are just rough idea of where we want to go and are not final ads. So I need you guys to tell me which ad do you think is better. Don't look at the design of the ad, just the concept. (remember that the target audience is college kids)








Or







Thanks in advance.

 

I would choose the first. Kids (be they college or not) are more likely to believe that they will get caught quicker than killed.

 

agrees with ravenwerk. my parents always told me "be safe, do whatever you want, don't get caught:

 

i agree with the first. the second is not as eye catching as the first. good luck with this!

 

I also agree with the first. It's less reading and has 2 large pictures to draw attention.

ERIK

 

Definately the first. The 2nd may not immediately draw attention from students due to the image of an exam (they see enough of those already!).

Just a suggestion for the 1st one, which may read better:

11370 miles in one of these...
<cab picture>
or a ride in one of these...
<police car picture>
How bad do you want a DUI?

Don't drink and drive.

Or something like that!