My new website just went live last night!
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Joined: Sep 2008
Posts: 11,078
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From: Here
Originally Posted by CKit,Oct 2 2009, 01:01 PM
Get rid of the "(short for Aaron's Custom Detailing)" part. Sounds cheesy and it doesn't need to be on the opening page. You can bury that in a "about us" link or "background info" page somewhere.
Good Website!!
Great Work!
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Joined: Sep 2008
Posts: 475
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Nice job! Congrats on what appears to be the launch of your business. Best of luck to you!
If you’re open to some positive criticisms, here are a few suggestions:
Re-work the light fixture (?), if you feel it is absolutely necessary on the home page, above the car. It looks like a drop in.
Your opening statement makes the assumption that people with standard vehicles may not be worthy or welcome. Everyones money is green – do your customers need to be driving “luxury and exotic” cars?
“AC Detailing is a detail studio that specializes in luxury and exotic cars”
Suggest this: The staff at AC detailing… vs. your “We at AC Detailing…”
Drop this from Why we detail: (short for Aaron's Custom Detailing)
Rephrase – this sounds awkward: Being car enthusiasts ourselves, we understand the necessity of and the enjoyment that comes from giving our cars the care and attention they deserve.
Suggest this: … ‘where our detailing expertise speaks for itself’ vs your: “…where our detailing handiwork speaks for itself”
The photos are excellent, with the exception that they’re shot in your garage. I’d re-shoot these in a professional looking setting. I know, easier said than done, however, if you project your business as a garage operation, you will limit your business. Think about it. A picture tells a thousand words.
The photo of the 2006 Audi should be re-shot. Poor lighting – looks bad.
Suggest this: ‘Choose the contact method of your choice…’ vs. your “Choose whichever contact method is most convenient for you and we'll customize a detailing package for your car”
Say more with less.
Best of luck to you!
If you’re open to some positive criticisms, here are a few suggestions:
Re-work the light fixture (?), if you feel it is absolutely necessary on the home page, above the car. It looks like a drop in.
Your opening statement makes the assumption that people with standard vehicles may not be worthy or welcome. Everyones money is green – do your customers need to be driving “luxury and exotic” cars?
“AC Detailing is a detail studio that specializes in luxury and exotic cars”
Suggest this: The staff at AC detailing… vs. your “We at AC Detailing…”
Drop this from Why we detail: (short for Aaron's Custom Detailing)
Rephrase – this sounds awkward: Being car enthusiasts ourselves, we understand the necessity of and the enjoyment that comes from giving our cars the care and attention they deserve.
Suggest this: … ‘where our detailing expertise speaks for itself’ vs your: “…where our detailing handiwork speaks for itself”
The photos are excellent, with the exception that they’re shot in your garage. I’d re-shoot these in a professional looking setting. I know, easier said than done, however, if you project your business as a garage operation, you will limit your business. Think about it. A picture tells a thousand words.
The photo of the 2006 Audi should be re-shot. Poor lighting – looks bad.
Suggest this: ‘Choose the contact method of your choice…’ vs. your “Choose whichever contact method is most convenient for you and we'll customize a detailing package for your car”
Say more with less.
Best of luck to you!
Joined: May 2001
Posts: 1,118
Likes: 2
From: Bergen County, NJ
Very nice site. Easy navigation. Quick page load, even the pictures.
Couple of comments, . . . .
Any benefit to providing more details on the products used, especially on the services page. To me this would be a point of differentiation between you and your competition. Sure, some of your customers may not know swissvax from turtle wax but for those who do, it might result in them coming to your for services. Even if it is just a 'laundry' list at the end of the services section.
Rename your first service in the 'exterior' section, even if you call it a 'wash and wax'. "Regular Wash" sounds very pedestrian, and might be confused with the 'Basic Wash' in your a la carte section. Your doing a wash/clay/wax - - - don't undersell the service, especially if it starts at $150.
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Joined: Sep 2008
Posts: 475
Likes: 0
Originally Posted by RUGBY,Oct 2 2009, 01:07 PM
Very nice site. Easy navigation. Quick page load, even the pictures.
Couple of comments, . . . .
Any benefit to providing more details on the products used, especially on the services page. To me this would be a point of differentiation between you and your competition. Sure, some of your customers may not know swissvax from turtle wax but for those who do, it might result in them coming to your for services. Even if it is just a 'laundry' list at the end of the services section.
Rename your first service in the 'exterior' section, even if you call it a 'wash and wax'. "Regular Wash" sounds very pedestrian, and might be confused with the 'Basic Wash' in your a la carte section. Your doing a wash/clay/wax - - - don't undersell the service, especially if it starts at $150.
Couple of comments, . . . .
Any benefit to providing more details on the products used, especially on the services page. To me this would be a point of differentiation between you and your competition. Sure, some of your customers may not know swissvax from turtle wax but for those who do, it might result in them coming to your for services. Even if it is just a 'laundry' list at the end of the services section.
Rename your first service in the 'exterior' section, even if you call it a 'wash and wax'. "Regular Wash" sounds very pedestrian, and might be confused with the 'Basic Wash' in your a la carte section. Your doing a wash/clay/wax - - - don't undersell the service, especially if it starts at $150.
Thread Starter
Registered User
Joined: Mar 2006
Posts: 17,670
Likes: 0
From: Bay Area
Originally Posted by Sogno,Oct 2 2009, 02:04 PM
Nice job! Congrats on what appears to be the launch of your business. Best of luck to you!
If you’re open to some positive criticisms, here are a few suggestions:
Re-work the light fixture (?), if you feel it is absolutely necessary on the home page, above the car. It looks like a drop in.
Your opening statement makes the assumption that people with standard vehicles may not be worthy or welcome. Everyones money is green – do your customers need to be driving “luxury and exotic” cars?
“AC Detailing is a detail studio that specializes in luxury and exotic cars”
Suggest this: The staff at AC detailing… vs. your “We at AC Detailing…”
Drop this from Why we detail: (short for Aaron's Custom Detailing)
Rephrase – this sounds awkward: Being car enthusiasts ourselves, we understand the necessity of and the enjoyment that comes from giving our cars the care and attention they deserve.
Suggest this: … ‘where our detailing expertise speaks for itself’ vs your: “…where our detailing handiwork speaks for itself”
The photos are excellent, with the exception that they’re shot in your garage. I’d re-shoot these in a professional looking setting. I know, easier said than done, however, if you project your business as a garage operation, you will limit your business. Think about it. A picture tells a thousand words.
The photo of the 2006 Audi should be re-shot. Poor lighting – looks bad.
Suggest this: ‘Choose the contact method of your choice…’ vs. your “Choose whichever contact method is most convenient for you and we'll customize a detailing package for your car”
Say more with less.
Best of luck to you!
If you’re open to some positive criticisms, here are a few suggestions:
Re-work the light fixture (?), if you feel it is absolutely necessary on the home page, above the car. It looks like a drop in.
Your opening statement makes the assumption that people with standard vehicles may not be worthy or welcome. Everyones money is green – do your customers need to be driving “luxury and exotic” cars?
“AC Detailing is a detail studio that specializes in luxury and exotic cars”
Suggest this: The staff at AC detailing… vs. your “We at AC Detailing…”
Drop this from Why we detail: (short for Aaron's Custom Detailing)
Rephrase – this sounds awkward: Being car enthusiasts ourselves, we understand the necessity of and the enjoyment that comes from giving our cars the care and attention they deserve.
Suggest this: … ‘where our detailing expertise speaks for itself’ vs your: “…where our detailing handiwork speaks for itself”
The photos are excellent, with the exception that they’re shot in your garage. I’d re-shoot these in a professional looking setting. I know, easier said than done, however, if you project your business as a garage operation, you will limit your business. Think about it. A picture tells a thousand words.
The photo of the 2006 Audi should be re-shot. Poor lighting – looks bad.
Suggest this: ‘Choose the contact method of your choice…’ vs. your “Choose whichever contact method is most convenient for you and we'll customize a detailing package for your car”
Say more with less.
Best of luck to you!
I wasn't trying to ask people what they would change because it was THEIR opinion.. but how to better the site overall. This was the most helpful yet, thanks a lot for the constructive criticism.
Do my customers need to drive luxury and exotics?
No. But is someone with a 90 Civic going to pay $500+ for a full detail? No. So I specialize in them.. but it doesn't mean I don't include everyone else. If someone wants to pay, I'll do my absolute best on any car/paint
The garage shots:
If they were all professional shots, it would actually take away from the details. The detailing community is VERY tight knit.. and if I'm out there getting pro shoots done for every car.. it'd be "Why? the results should speak for themselves". That's why I shoot in the garage: it's where I work. Whether it's my garage, or the clients garage. No, it's not a "garage business" but if I had $3000 extra per month to have a professional shop.. I'd been done that a long time ago
. And then there's those clients who don't/can't go to the shop.. still end up in a garage 
.Lighting:
I'm not a pro photographer, and again, it would actually take away from the detail (i know it sounds stupid--but trust me). So that's why they're there.
As a note: it's not the start of my business--I've been doing this a while. Just behind on the website thing
Thanks again everyone
