Tick-Tock

 

I've had good luck with the name of my company: Athanor Environmental Services. Athanor is a Medieval Arabic term for an oven that was used to extract gold from base metal, an alchemist's term. I've gotten business from people who saw and remembered my license plate: Athanor. I don't mind if you borrow it for a class project. It's taken in California, anyway. It would seem to fit together well with watches and jewelry.

 

ACME?

 

 

ACME watches...How about "Reese's Pieces", like time pieces. And it's catchy. Automatic "A" on the project...(if I were the teacher)

 

I said this watch will compete with Rolex, not Folex

 

Now what a lot of people haven't seemed to have caught on was that you said "ONE WORD".... not 2

 

Some more input is needed. What kind of watches? Automatic, I assume. What other attributes do your watches have? Big and chunky, or fine and elegant. Simple day/time pieces, or super-chrono-tachymetre machines?

What is your primary point of differentiation for this product?

Who is your target audience? And I mean, besides an appeal to wealthy customers or aspirational buyers who would like to be seen as wealthy, well-to-do individuals. You said like Cartier or Rolex, but if you really think about who the two are trying to appeal to, it's very different customers. Rolex is seen as a premium brand, but also appeals to the quality of construction and utilitarianism - certainly targeted towards the renaissance man: Someone who will fire 5,000 people in one shot, raise the earnings per share of his company, and then go play a round of golf or go sailing in his 1Million dollar sailboat. Then again, maybe that's more like a Patek Phillippe (or maybe Rolex is same concept but on a much lower scale. Cartier is a bit more aspirational, certainly appeals more to a female target (that's why they sell a lot of cartier pieces at Tiffany's), it's more of an elegant watch, less chunky.

So, more info, then I'll throw out a suggestion or two.

 

/\/\/\ Wow Roden. Great questions. Well, the course I'm taking is a business simulation. We have two years of historical data to work with and we are to simulate the next two years of operation. We haven't gone into so much detail as to the watch, but have just deterimined that it will be a premium product so we can charge a premium price. In the area we are selling, 40% of the population have college educations with a majority of the population making at least $40k/annually. I'm kind of afraid that if we go for premium pricing, not many will be able to afford it.

Btw, we pretty much decided on Spa's suggestion of Kronos.

Thanks for all ur help guys!!!!!!!!!

 

Pulsera