The tanks and jets definitely looks cut and paste. The city in the background has obvious work done, so that's okay. The font and choice of placement for the lettering look mediocre.

Advertisements need to be more generalized and clean. They should leave a little mystery to them. I think the only thing I would keep on that poster is the logo. I like the plane inserted in the middle. It's one of those things where your eyes has to change perspective to see.

 

thanks for the feedback folks, we do not design for the military. We do however have a theme, for instance my title is "design lieutenant". and the others have titles like squadron commander, and captain, etc etc. Our website that is under progress carries the same theme.. The logo i didnt design, and i find it interesting that you guys like the logo for the most part, yet the graphic design forum im a member of hates the logo and loves the background.

As for the concept, basically i wanted to create somthing that gave of the idea that we had alot of firepower. our area is full of bland advertising and agencies, we want to be different and stand out. The logo is dominant in my opinion, as it needs to be because we are "brand new".

as for the technique, yes your right, the plane, tank and guns are cutouts, its a style, you like it or you dont, i wanted to make the elements clear. I could have illustrated them, but i didnt feel it was necessary. I like the co-op look of illustration and photoshop work. the larger scale of the poster has some more detailed lighting effects between elements. along with some glows of course. there is treatment done to the city scape.

I push the boundries in alot of my work, some of it is overdesigned ,especially for corporate world. in all reality ill have to tone it down on alot of my pieces, but for now im just going to keep pushing.

thanks guys !


also if anyone wants to see more, let me know

 

Design lieutenant and squadron commander I would put something else on your business cards, or nothing at all.

 

You want a simple logo, something that is memorable and reproducable. You have achieved this with your triangle portion in the middle.

Quite frankly I find the rest of the logo borderline insulting. The use of weaponry in your logo prompts me to hope you are involved in the use or sales of those items. If you are not well it's, as stated, polarizing. My assumption would be that a group of people who lack social concious run this business.

The use of what seems to be a grenade in the logo itself is more than enough to support the use of the word force.

 

its a bomber plane in the logo, nevermind......

 

Doesnt seem too inviting... not feeling the symetry. Also, the whole concept of a city skyscraper background is very unoriginal, its all over the place, t shirts, websites, banners, etc.

But with all that said, its way better than anythin i could do. im just giving you my opinion.

 

Yep. Juxtaposing a city scape with tanks and jets may remind too many people of 9-11 or Beirut , but I am sure the marketing team has justified the theme.

As for the design, maybe if the logo was interlaced a bit more with the piece instead of being on the top layer. It's big and orange, so it'll still stand out plenty a few layers down