Personal life

In 2008, Blakely married Jesse Itzler.[6] In 2009, Blakely gave birth to their son, Lazer Blake Itzler.

The conference room looks like a boudoir designed by Willy Wonka: a jar of gum balls here, a loud houndstooth print there. Blakely hardly blinks in the presence of five colleagues and me as she removes the bra and tries on a second prototype. She’s been getting half-naked in public for the last decade, controlling every detail of the new category in women’s retail—shapewear—that she created from a one-product wonder sold out of her apartment.