Are you paying attention?
Registered User
Joined: Feb 2006
Posts: 3,627
Likes: 0
From: San Jose, CA
I'm gonna have to agree with JonBoy and disagree with Backspin23. I see bikers on the road all the time and I'm never intently *looking* for them.
When you're driving you're *supposed* to be aware of everything on the road (and that includes bikers and pedestrians). Remind me to not ride by bike while you're on the road.
When you're driving you're *supposed* to be aware of everything on the road (and that includes bikers and pedestrians). Remind me to not ride by bike while you're on the road.
Registered User
Joined: Aug 2007
Posts: 2,125
Likes: 0
From: Medford, OR
Key point though...BE AWARE OF CYCLISTS!! I ride a bit in the summer and i've been narrowly missed a couple times and have had to hurl myself into a ditch to avoid a Yukon once. That wasn't fun.
Registered User
Joined: Jun 2004
Posts: 16,759
Likes: 1
From: Sun★Works
I guess I am thinking much differently than most:
Imagine the players represent what you are supposed to be focused on while driving and the act of the players in white passing the ball represents what you may be doing while driving that is probably not the smartest thing or a distraction, if you will, of any kind while driving.
The distraction is what makes you miss the bear = the distraction is what makes you miss the cyclist.
The point of them telling you what to look for is the catalyst for creating the distraction. Without some form of instruction of what to do, the experiment fails and the point of making the commercial is moot.
me thinks, more of you are just flabberghasted and reacting like it is not a big deal because you failed so completely. Don't worry... you are supposed to, that is why it is so impactful. That is why it is brilliant.
That commercial would get an A++++++ in any marketing or design class from here to Pluto.
Imagine the players represent what you are supposed to be focused on while driving and the act of the players in white passing the ball represents what you may be doing while driving that is probably not the smartest thing or a distraction, if you will, of any kind while driving.
The distraction is what makes you miss the bear = the distraction is what makes you miss the cyclist.
The point of them telling you what to look for is the catalyst for creating the distraction. Without some form of instruction of what to do, the experiment fails and the point of making the commercial is moot.
me thinks, more of you are just flabberghasted and reacting like it is not a big deal because you failed so completely. Don't worry... you are supposed to, that is why it is so impactful. That is why it is brilliant.
That commercial would get an A++++++ in any marketing or design class from here to Pluto.
Former Moderator
Joined: Nov 2001
Posts: 59,195
Likes: 1
From: Ventura, California, USA
It was tricky. You are looking at white dressed people and not the black dressed ones. Plus the action of the ball is away from the bear so you are not looking in that direction. I pretty rarely miss cyclists. Of course I am a cyclist, so maybe I pay extra attention.
Registered User
Joined: Dec 2006
Posts: 1,284
Likes: 1
I think the ad is great. Hilarious and smart at the same time.
I understand where both sides of this debate are coming from. I think part of the point is to say that if you're too focused on something else [like a phone call, or something from work/family etc.] you tend to miss things that aren't necessarily obvious, but you wouldn't otherwise miss.
In general I never miss a cyclist or pedestrian, but sometimes you're just so focused on that idiot in front of you because he's acting weird or driving funny, that you start getting tunnel vision.
I understand where both sides of this debate are coming from. I think part of the point is to say that if you're too focused on something else [like a phone call, or something from work/family etc.] you tend to miss things that aren't necessarily obvious, but you wouldn't otherwise miss.
In general I never miss a cyclist or pedestrian, but sometimes you're just so focused on that idiot in front of you because he's acting weird or driving funny, that you start getting tunnel vision.
