The second-generation Hyundai Equus is apparently headed to the US sometime in July 2010. A Hyundai insider says the Equus will be kept under US$60,000 for the baseline model. The luxury sedan will compete with the Lexus LS 460 on price. That car starts at about US$64,700 with shipping.

Hyundai launched the first Equus in South Korea in 1999 and the new generation car began selling there about three months ago. In Korea it is priced at the equivalent of about US$50,000 minimum and it goes up to US$81,000.

Power is from the same engines in the Genesis, a 3.8-litre V6 and the 4.6-litre V8. Only the V8 is earmarked for the US. A Hyundai dealer with six dealerships says he experienced the Equus last month thanks to Hyundai Motor America President John Krafcik. Rick Case says his experience included tilting rear seats and TV screens at the back.

"It's an incredible car," he was quoted as saying. "It won't be big volume for us. It will be a halo car for the brand."

Another Hyundai fan reckons there is ground for success with the Equus. "We've established a baseline with the success of our Genesis," says Scott Fink, chairman of Hyundai's dealer council. "If the price is in the 50s or high 40s and we can keep the residuals on par with Genesis, we might have something."

There are about 100 Equus units currently being tested by dealers and consumers in the US today.

Hyundai Equus

 

i think that's the first Hyundai I'd even consider buying....looks nice. i like the hood emblem haha

 

HAH

 

that is nice. the genesis sedan in black all day

 

That car is pretty notorious in Korea.

 

baller car in korea for ballers.
i've sat in it and got a ride in it and damn its so nice.
i just hope they keep the price down to attract more lexus owners interest.

 

car is nice but damn 60k.

 

 

Can't wait to see it VIP style...

 

Releasing a 60k car in this economy...... for the first time?

Bad idea when youve released nothing but poop in the past. Seems theyre trying to come out hard this year. With the genesis which i personally find very sexy and then this which looks pretty classy (looks like a g35 sedan and mecedes crashed into eachother and warped). But Again. Now? I think is not the time to set yourself up for a fail.

I could see koreans picking this up just to support korean business but go to k town. s 550's all day. that market is taken up.