If anyone is looking to participate with us in the coming year please chime in. We'd love to hear what keeps you interested and what you don't like about the series. It really hurts the effort if you don't share.

 

Ive got a dialogue going with the door number guy, and I've got some of the graphics from Jared (sans sponsor graphics)

Something else I was considering, as I was having a sponsorship discussion, when we approach a vendor for sponsorship, what is our value proposition? What can we give back, obviously parts makers can point to us as a body of drivers that go fast with their parts, but what about non automotive sponsorships. Ive been trying to make a business case for my company to sponsor the series but I'm trying to come up with how we would benefit from the relationship other than a tax write-off.

My hope was to get a sponsor to pickup the photography bill so we can get the track photographer to focus on cars with S2K challenge door panels and make those pics available to us for both write-ups / PR and as a carrot for new drivers to come join in.

 

Well typically that is exactly the business proposition: free marketing and tax writeoffs. There isn't much else unless they want to discount parts to the participants in which case it can drive some sales.

Any business that supports grassroots guys doing something like this is a good business, IMO.

 

Maybe post or cross link this in the SoCal subforum?

I'm willing to guess that there are some guys who hit the track 3-4 times a year and don't even know about the S2k challenge.

 

Most of them want to run VTEC Club due to lower prices.

You learn by driving with fast and knowledgeable guys. Which would be here. How to get that point across without sounding like an asshole is lost on me.

 

When we have taken sponsors on the lemons car its always been parts/cash/hookers/blow in exchange for us racing with some kind of visible logo or graphic on the car and then we supply images of their sponsored race car on track (with the logo visible) back to them to use in their own marketing materials. I don't see people in this series plastering the car in graphics like a dedicated racecar which is why I am unclear as to what carrot we are dangling here. The tax benefits are secondary.

 

Because racecar...tell em that. That should get the panties droppin ASAP^^^^

 

 

Very True Ameer,

I know that most of us are willing to give ride alongs and share ideas on going faster. I generally feel we want others to improve and set new personal bests. For me that was what helped me get quicker through the years. Mike Tsay as well as some others have always helped me talk through the laps. To me this is worth the $20-$30 premium that Speedventures gets over other local organizations. Not to mention how well run the days are. Streets this past weekend had a car on its roof. There was a safety team there in minutes. The day was back on track after lunch to make sure the late run groups time wouldn't be lost.

However I really feel the newer the driver the more cost sensitive they are. Saving $30 is huge to them. Once they get more serious and realize that when $30 is huge this might not be the sport or past time to partake in. I remember when I started, $200 brake pads were a hard pill to swallow. Now I'm trying to justify a Christmas present to my car for a BBK...

 

Ryan,

I like the idea of teaming with our photo company for marketing photos. I'll bring that up to Aaron. In the past the carrot was our internet marketing on here and FB, photos would only enhance that. Walter from Megan does the parts since it builds awareness of his brand and he can site us using his parts. The shops that have given away services obviously benefited by potentially gaining new customers for service while performing the sponsored service. This was an underutilized area this past year.