I posted this elsewhere but I'll start a new thread so other can see..

In the Golf Digest ad (Feb 2001 issue) for the S2K it states:

"It goes 0-60 in less than 6 seconds. But it's 5.82192137 seconds you'll never foreget."

This is the first time that I've seen a precise 0-60 time from Honda. I wonder if this is the official factory estimate.

 

Simply an advertising writer.

 

I'm with cdelena on this one.

 

I think they got that number from a test done by MotorTrend, it might say in the fine print at the bottom of the page...

 

check road and track january 2001.....honda s2000 0-60 time is 4.9 seconds....on page 58...this is the fastest time i have seen posted......vrooom

 

Do you believe everything you read? Many of us don

 

Most magazines show the S2K 0-60 times from 5.2 to 5.8 seconds. I forget which car designer/racer took the S2K to 60 in 4.9 but it's certainly no normal driver. These tests are done in the "best" possible conditions including wind, temp, amount of gas in the vehicle and other crazy things. All I can say is, "For $33K you get a 6 speed convertible that goes to 60 mph in as fast as a Lamborghini Countach with Honda reliability to boot" This car is AWESOME!

 

I think the 4.9 seconds is a typo.

I know the Federal Trade Commission considers truth in advertising a serious matter. I'm wondering how much input Honda had on that number -- ie. any reasonable number under 6 or some tight band that the ad writer had to use.

 

This is why they quoted a third party. you can't get sued for that.

Same thing happens all the time in the Software industry. Companies are always quoting market sizes from research groups like Forrester, Gartner, Jupiter, Zona, etc. You'll also find this kind of stuff in white papers and brochures.

 

Out of curiosity, what kind of times do people think they are getting? I can't get anywhere near under 6 seconds