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I had a slight incident where a patch of loose gravel and dirt came into contact with my car (okay, so I went off-track). Obviously, the blue finish got scratched and within a month rust developed as you see in the picture.
Although my case is rather extreme, this does raise concerns for the random small rocks on the average road that can kick-up and hit/scratch the finish. So just a heads up: the pretty blue looks good on a roll-bar but will it last beneath a car? We'll see as more owners log more miles with these bars.
Looks like the Bar acted like a skid plate saving the underside from some damage !
If you haven't already I would treat the rusted area with Ospho, if you know what this stuff is I appologize if you don't read on !
I use this stuff everywhere I find rust and it really works and is used in the Marine industry to keep metals from rusting. I even put it on my hubs carefully and my rotor hats to keep them from rusting.
here is a blurb from the web-site
RUSTED METALS - OSPHO is a rust-inhibiting coating - NOT A PAINT You do not have to remove tight rust. Merely remove loose paint and rust scale, dirt, oil, grease and other accumulations with a wire brush - apply a coat of OSPHO as it comes in the container - let dry overnight, then apply whatever paint system you desire. When applied to rusted surfaces, OSPHO causes iron oxide (rust) to chemically change to iron phosphate - an inert, hard substance that turns the metal black. Where rust is exceedingly heavy, two coats of OSPHO may be necessary to thoroughly penetrate and blacken the surface to be painted. A dry, powdery, grayish-white surface usually develops; this is normal - brush off any loose powder before paint application.