Those in the automobile insurance business deny they're charging more to insure red cars than comparable vehicles of other colors, and this would not be the case if red cars were more likely to be stolen or involved in accidents. Regarding the belief that a vehicle's color drives up its insurance premiums, says Jeanne Salvatore, vice president for consumer affairs for the Insurance Information Institute in New York City: "It's not the color, it's your driving record." She's never heard of any insurance company charging more for red cars. However, rates are often higher for sports cars of any color, as they are more expensive to buy and repair and are stolen more often.