I heard another story of a dealer in So Cal adding $10K to MSRP. I find that amazing. I bought my S for MSRP and the only add on was the alarm - which was less than $100 - they "discounted" that (sure). My local dealer is a small one and last time I stopped by they had two on the showroom floor.

It's like the electric company and gas companies - "gouge them when you can!" They may forget, but I won't. I'll remember how much I've been cheated at the pump, and how much I've been cheated at the electric meter, and how much some Honda dealers tried to take advantage of a good seller. I've got to buy gas and electricity - but hey, there's other dealers and there's other autos - they're just not as as the S!