Looking Back
I don't know about documentaries but this sure makes me feel like I'm getting too old.
There’s a fascinating study from New York University that says AM/FM radio faces a grim future and a lot of it has to do with the technology coming into cars. It says that radio broadcasters have failed to connect with Generation Z, people born after 1995, who will account for 40% of all consumers by 2020. Teenagers and college students are turning away from radio and depending on YouTube, Spotify and Pandora to listen to new music. The study says that young people would have abandoned radio even sooner except for one thing: the average car today is more than 11 years old and they don’t have USB ports or internet connection. However, by the year 2020, 75% of all new cars will have digital connections. According to the BillBoard Hot 100 chart, streaming is now playing an important role in determining what music is played on the radio, rather than the other way around. The report says that AM/FM radio must adapt to a new digital world because, “If it doesn’t, radio risks becoming a thing of the past, like the wax cylinder or 78 RPM record – fondly remembered but no longer relevant to an audience that has moved on.”
There’s a fascinating study from New York University that says AM/FM radio faces a grim future and a lot of it has to do with the technology coming into cars. It says that radio broadcasters have failed to connect with Generation Z, people born after 1995, who will account for 40% of all consumers by 2020. Teenagers and college students are turning away from radio and depending on YouTube, Spotify and Pandora to listen to new music. The study says that young people would have abandoned radio even sooner except for one thing: the average car today is more than 11 years old and they don’t have USB ports or internet connection. However, by the year 2020, 75% of all new cars will have digital connections. According to the BillBoard Hot 100 chart, streaming is now playing an important role in determining what music is played on the radio, rather than the other way around. The report says that AM/FM radio must adapt to a new digital world because, “If it doesn’t, radio risks becoming a thing of the past, like the wax cylinder or 78 RPM record – fondly remembered but no longer relevant to an audience that has moved on.”
Having 2 young kids, I can definitely see firsthand the dependence on Youtube, especially as they're constantly watching videos on it. I get quite annoyed by at times as their faces are always in their phones. Our eldest has just started driving, so she has to keep her phone in the backseat (which is great) so she does have her radio on a local station. I find myself listening to Sirius/XM most of the time, I'm not much of a fan of the local radio choices, the one station I do listen to I lose signal with between work and home, so that makes it tricky.
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