Today's the Big Game of the Year....BUT
02-07-2005, 07:04 AM
#21
02-07-2005, 08:15 AM
#22
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Originally Posted by Kyras' date='Feb 7 2005, 11:04 AM
Here it is for anyone else interested: http://dyn.ifilm.com/superbowlads/
At any rate, I wrote the FCC about that one.
Gerry
02-07-2005, 08:59 AM
#24
I saw it too. Andy and I thought it was tacky, low class, stupid and an insult to watch.
02-07-2005, 09:02 AM
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I was stunned that the GoDaddy.com ad was run, especially after all of the flak from last year's Superbowl and the Desperate Housewives pregame promotion earlier in the season. Very very poor taste, and incredibly ill-advised.
That said, my favorite was the returning troops. Kudos to AB for that one. I also loved the Mustang ad, although I much prefer the coupe.
That said, my favorite was the returning troops. Kudos to AB for that one. I also loved the Mustang ad, although I much prefer the coupe.
02-07-2005, 09:36 AM
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Originally Posted by matrix' date='Feb 7 2005, 11:51 AM
I saw it...I agree with you 100% and I agree with you 100%. A low class commercial for sure....
"There's no such thing as bad publicity."
02-07-2005, 09:41 AM
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The segment on the Today show last week reviewed a few of the commercials that were NOT approved to run during the superbowl and you are right Gerry that GoDaddy ad was one of them. I was shocked to see it as well.
02-07-2005, 10:10 AM
#28
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The second and third time they ran the Mustang commercial was in the same commercial break. I have noticed that this is done more and more. Do they think the audience is stupid and we might have missed it was a Mustang? Or we just need reinforcement 60 seconds apart? It kinda ticks me off....
02-07-2005, 12:27 PM
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Commentary from Business Week (well, actually two commentaries):
[QUOTE]FEBRUARY 7, 2005
Simplicity Scores at the Big Game
Super Bowl Ads: Less Than Superb
NEWS ANALYSIS
By David Kiley
Simplicity Scores at the Big Game
One uncomplicated ad shone through among a mediocre crop of Super Bowl spots that featured everything from chimpanzees to celebrities
Anheuser-Busch (BUD ) is tough to beat among advertisers for best Super Bowl ad, and this year's game was no exception. The winner of the BusinessWeek Online Grand Brand Award goes to the beer giant for its tribute to the American armed forces.
The spot was effective for its simplicity. Veterans in fatigues are walking through an airport with their belongings, apparently home on a respite and cycling through a commercial airport. Onlookers buried in their newspapers, working in eateries, and waiting on line become aware of the group of vets and slowly begin clapping.
The clapping builds and builds until everyone in sight is applauding the valor, hard work, and sacrifices they have made. It's my experience that the simplest, most uncomplicated storylines work best in advertisements, whether the goal is humor or pathos. This spot, created by DDB Chicago, was easily the best commercial in the game.
RINGING MY BELL.
[QUOTE]FEBRUARY 7, 2005
Simplicity Scores at the Big Game
Super Bowl Ads: Less Than Superb
NEWS ANALYSIS
By David Kiley
Simplicity Scores at the Big Game
One uncomplicated ad shone through among a mediocre crop of Super Bowl spots that featured everything from chimpanzees to celebrities
Anheuser-Busch (BUD ) is tough to beat among advertisers for best Super Bowl ad, and this year's game was no exception. The winner of the BusinessWeek Online Grand Brand Award goes to the beer giant for its tribute to the American armed forces.
The spot was effective for its simplicity. Veterans in fatigues are walking through an airport with their belongings, apparently home on a respite and cycling through a commercial airport. Onlookers buried in their newspapers, working in eateries, and waiting on line become aware of the group of vets and slowly begin clapping.
The clapping builds and builds until everyone in sight is applauding the valor, hard work, and sacrifices they have made. It's my experience that the simplest, most uncomplicated storylines work best in advertisements, whether the goal is humor or pathos. This spot, created by DDB Chicago, was easily the best commercial in the game.
RINGING MY BELL.