.....It's Toyota's new brand for the states to market to the younger generation that is out of touch with the Toyota and Lexus brand names.

Do a search on the web...

 

 

So is this going to be like the WILL brand that Toyota is using in Japan? Over there you can get a WILL crossover vehicle, chocolate, pens, microwaves, notebooks.....etc. It is called a lifestyle brand. IMHO the chocolates are quite tastey.

Konrad

That pic is of the Toyota bB. The interior is hideous but the brochure is unique. It looks like a record and the pamphlet is inside the cardboard case.

 

No, that picture is of the bB. That particular model is called the bBx. They also displayed the cCX. But my favorite upcoming Scion has to be the Ist (pronounced East). This car is very stylish:

 

The new logo:

 

They just signed a contract with Pioneer to do the sound system. Supposed to be impressive.

 

I wonder if Toyota knows that their new name sounds like a "Nazi"?

 

, explain please....

 

Scion sounds like Zion. When I think of Zion. I think of anti-Zion. Anti-Zion = Nazi.
Yeah, I know, a bit of a reach.